The Google I/O Conference had some major announcements in the way of mobile tech advancement. So it was very exciting to see that many of the new technologies Google discussed were developments we’ve been working on already with some major clients.
Mobile Payments and Loyalty Cards
Android Pay will replace Google Wallet, as open platform will allow developers to incorporate payments. The platform will be available preinstalled on devices with Google M, and promises to be compatible in the U.S in over 700,000 stores with NFC-based point of sale terminals.
The debate over mobile payments has gained considerable frequency. One concern is whether mobile payment platforms can replace a user’s physical wallet wholesale: cash, credit card, loyalty cards and memberships. Plastic has experienced some great success in the development of loyalty-based apps. For the AIR MILES app, we increased user engagement by including a game where users competed with other users in the pursuit to earn double AIR MILES reward miles. As technology continues to advance we eventually will never have to carry around clunky wallets, while being able to stay on top of brand online rewards via push notifications.
Wearable Apps Invasion
Recently, Google has made some impressive strides with some powerful new apps for the blossoming wearables market. The intent of apps for wearable devices is to make the user experience expansive, intuitive, and convenient. Google’s latest update on Google Maps for wearables will have loaded directions stay on the screen, providing instant access to crucial information while users are on the go.
In our Pizza Pizza Apple Watch app, we worked towards innovation unseen as well as we developed a mobile countdown feature as part of the Pizza Pizza delivery guarantee. Users can observe the live 40-minute countdown on their watch to make sure their order arrives on time, or it’s free.
Also for our REALTOR.ca Apple Watch app users can look up information about a property on site. When a user is in front of a house they’re interested in, a flick of their wrist will pull up details on the house and the demographics of the neighbourhood.
Never resting on our laurels, we’re looking ahead to the next set of innovations in mobile, and we’re equally confident come this time next year, we will once again be on the same page as Google in terms of their thinking towards mobile technology and advancement.