We have entered a time where social communities have become just as important and if not more important than the conventional social circles. Facebook, Twitter, Foursquare and the likes have created social communities where information can be shared and distributed in a viral nature. The dissemination of all marketing campaigns have turned to social communities to ensure that their message is being heard and spread.
Mobile initiatives are not any different and although their novelty often spikes interest in social communities, marketing and social backing is required to get the word out. Social communities have become an integral part of mobile applications as well as the distribution of all types of mobile campaigns.