We can’t emphasize the importance of a mobile launch campaign enough and unfortunately this is an area that is often overlooked or dismissed. No matter how great your application is, it will be a #fail if no one knows about it. Many marketers and decision makers are blinded by the idea that “if we make it, they will come”. Sadly, however we are dealing with a saturated space and a key importance in cutting through the clutter is getting your voice heard. A launch campaign assists in doing just that. We have developed a process where we help our clients identify marketing launch opportunities, align their mobile initiatives with existing plans and ensure that social media is being used to its fullest potential.