The mobile channel owes its popularity to the invention of SMS messaging; short burst of communication between wireless devices. Following the popularity of SMS, the potential of non-voice communication was discovered and the road was paved for the world of MMS, e-mail via mobile devices and finally internet browsing and application usage. SMS, although one of the earliest modes of mobile marketing has maintained its importance and usage amongst business and brands still remains.
At Plastic Mobile, we have implemented and executed SMS messaging campaign for various brands. We constantly strive to create unique SMS, MMS and mobile e-mail campaigns such as: