Location Based Services or otherwise known as LBS, refers to the ability to provide services to users based on their location. LBS can exist in various forms and can apply across a multitude of industries including media, advertising, commerce, couponing, logistics, banking and more. Applications of LBS can include such things as locating your nearest Starbucks, offers pushed via Foursquare or checking out nearby reviews using Yelp.
Using LBS can apply in a multitude of fashions and can lend a great deal of convenience and value add to a business. Part of our strategy at Plastic is to identify how and when LBS can be used effectively to meet the business needs of our clients.