CASE STUDY:

THE SCIENCE BEHIND MOBILE DESIGN

Applying neuroscience research methods to explore the impact of usability and design on mobile user experiences

Overview

Until now, marketers have relied heavily on users’explicit responses and feedback to mobile applications to determine whether their mobile commerce efforts have hit the mark.

Plastic Mobile and True Impact Marketing partnered to apply neuroscience research methods to explore the impact of mobile usability and design on user experience at the source...the brain. By monitoring what users were focused on and how they felt through the five stages of the path to purchase, in three transaction-based mobile applications, we were able to garner valuable insights into effective mobile design.

The findings will help marketers optimize mobile commerce experiences and ultimately close the customer loop. To view the report, please fill in the form below.



tsbmd-stages

Download Report

Please fill in the following form to download the report: