Leveraging Innovation To Highlight How New Technologies Continue To Change Consumer Behavior And Expectations

PROJECT
Greetings from the Blockchain Campaign

WHAT WE DID
• Strategy
• Development
• Design
• Web experience
• Content
• Social

TD Ameritrade is a large brokerage firm and holding corporation. Operating for 50 years the firm is constantly innovating to exceed the needs of its clients, including using digital strategies that leverage new technologies.

Havas found a way to promote TD Ameritrade’s newest offering, Bitcoin futures trading, in a unique way. We took an existing piece of innovative technology—the blockchain—and innovated on top of it, turning it into a media platform and embedded the first-ever branded message. By linking together 68 individual transactions to create a canvas to hold a piece of ASCII art, we planted TD Ameritrade’s flag on the unhackable, unchangeable digital ledger, in an innovative way, that will be remembered—and be there—forever.

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