For Canada’s #1 Pharmacy, Loyalty is Key

 

Overview

Shoppers Drug Mart is Canada’s largest retail pharmacy chain with over 1,200 locations nationwide. The Shoppers Drug Mart apps- which include iPhone, Android- gives users the ability to browse the flyer, view and load coupons to their digital card and view account information, such as their Optimum Points balance.

PROJECT
Shopper Drug Mart App
(iPhone/Android)

WHAT WE DID
• Strategic Discovery & Roadmapping
• Prototyping & Usability Lab Testing
• UX Design
• Software Architecture & Planning
• Development & QA

When we began working with Shoppers Drug Mart, it became very clear (very quickly) that they did not have the proper, mobile-optimized infrastructure in place to support a robust app. By adding the combination of the personalized offers and push notifications the success of the new app was seen immediately, with over 90% of app consumers having opened push notifications from Shoppers Drug Mart, and 77% of consumers interacting with the app more than 9 times per month.

Since launching the app, it has maintained a 4.5 star app rating with over 15,000 reviews and had surpassed 110%+ of its mobile download goal in just 6 months. Signalling the value and convenience that the app is delivering consumers, as well as illustrating that the omnichannel campaign was well received by consumers.

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