Creating Your On-Air TV Shopping Companion

 

Overview

The Shopping Channel (TSC) is an iconic Canadian brand, with an extremely passionate following behind it. As the premiere home shopping channel in Canada, it was imperative for them to have a mobile offering that allowed consumers to browse, research, and purchase products at their convenience.

PROJECT
The Shopping Channel App
(iPhone)

WHAT WE DID
• Strategic Discovery & Roadmapping
• Prototyping & Usability Lab Testing
• UX Design
• Software Architecture & Planning
• Development & QA

For TSC we developed a connected, complimentary experience that allowed consumers to simultaneously engage between smartphone, tablet, desktop and live TV. We overhauled the consumer experience to reflect how customers shopped from The Shopping Channel; from serving localized offers, introducing new and easier ways to browse the latest products, keeping customers excited about

upcoming shows and last but not least, simplifying the transaction flow. By reinvigorating the multi-channel, multi-screen experience, we not only enabled consumers to shop how they wanted to, but opened up new revenue drivers by way of a best-in-class app offering.

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