Jason Hyde VP, Creative

Jason serves as the Vice President of Creative and User Experience at Plastic, and leads all the creative strategies and ideation. A perfectionist of his craft, Jason and his team meticulously tailor projects for clients like Pizza Pizza, Air Miles, SPC, Royal Lepage, and Realtor.ca. He is heavily involved with the execution of creative projects that reflect the best in class work for his clients and their customers. Jason not only focuses on delivering top quality creative, but also immerses himself in the user experience of the project, putting himself in the mindset of the user interacting with the product his team creates, never afraid to push boundaries to achieve success.

Jason’s professional career started at age 20, while most of his peers were still trying to find their calling in life, Jason was well on his way to fulfilling his own. He was recruited right out of school from his New Media Design post grad year end show at Sheridan College by a boutique design agency as the youngest designer on staff, working in the early days of flash websites.

In 2006 Jason Co-Founded a first of its kind in Canada ecommerce business for all Ontario Police Departments and the Toronto Transit Commission. He established and managed operations for the business, which grew to a very profitable and charitable auction site still in operation today. This gave Jason the outlet to focus on his business mind with the aid of his creative problem solving skills, a balance Jason takes pride in and uses to his advantage when understanding the client, business, and creative relationships.

Jason’s career continued with more praise and recognition in digital advertising, when he was featured in Applied Arts Magazine “Young Blood” creative to watch under 30, this led Jason to be featured in the awards annual several times thereafter. Prior to Plastic, his digital work for brands like Coca-Cola, Ally Bank North America, Mercedes-Benz, Nintendo, Nestle, LG and eBay have garnered both awards and success for his clients. Through his extensive experience he has been highly requested judge on panels for creative works in the industry, featured on the CMA and Webby awards panels several times.