CASE STUDY:

THE SHOPPING CHANNEL

Building a transactional second screen experience for the country's largest home shopping network.

CONCEPT

Understanding the role of mobile in the second screen experience for The Shopping Channel, Plastic Mobile’s strategy was to build an engaging companion tool that made shopping rewarding and enjoyable.

OVERVIEW

Consumers simply don’t see one channel independent from another - and brands shouldn’t either. This key insight drove us to develop a connected, complimentary experience that allowed users to simultaneously engage between smartphone, tablet, desktop and live TV.

And that was just the beginning. We overhauled the user experience to reflect how users shopped from The Shopping Channel; from serving localized offers, introducing new and easier ways to browse the latest products, keeping customers excited about upcoming shows and last but not least, simplifying the transaction flow.

By reinvigorating the multi-channel, multi-screen experience, we not only enabled consumers to shop how they wanted to, but opened up new revenue drivers by way of a best-in-class app offering.