Increasing mobile engagement for the world’s largest loyalty coalition program


Our approach to the AIR MILES mobile app wasn’t just to get Collectors downloading. Plastic Mobile wanted to give the AIR MILES user base an app they would use as a part of their everyday shopping behaviour.


AIR MILES serves more than two thirds of Canada’s population, so bringing the program to mobile was an obvious step. But how do you use mobile to give Collector’s the chance to earn more reward miles?

Answer: Challenge them to a game of check in.

To get AIR MILES mobile engagement soaring, we needed to give Collectors a reason to come back for more. We took an existing feature and added a gaming layer, turning it into an incentivized challenge that got friends, family and complete strangers competing with one another for the chance to earn double AIR MILES reward miles.

Our version two of the AIR MILES app was met with much excitement, and we succeeded in our quest to make the app a part of people’s everyday lives. The Check-in Challenge was released to tremendous user response, registering a sustained transactional lift of between 5 - 20% following its launch. It has not only garnered rave reviews, but has an addicted following of users who visit the app daily.

Our work with AIR MILES continues to evolve in order to meet the app’s growing mobile user base, and AIR MILES Collectors' growing mobile expectations.

  • Simplified browsing
  • Location activated Check-in Challenge
  • In-app shopping


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Interactive Elements




The Build

Native iOS

We built the AIR MILES app version two from the ground up, dispatching native features to augment the user experience.


We engineered the Android app in tandem with our iOS application.