Home / Blog / Technology

BW: A Galaxy of Rumours

by Sarah Plummer on 13th March 2013

GSIV

The official launch of the new Galaxy SIV is this Thursday. Despite Samsung doing a remarkable job keeping the juiciest details (including what it looks like) from leaking, nothing can stop the rumor mill from spinning.

The Launch of Samsung’s flagship phone is big news in mobile and has been the talk of the office lately. We rounded up some choice rumours for your consideration. Keep in mind that this is all speculation and we will not know until tomorrow if any of this is true.

- Eye-tracking tech, so when you are looking at your phone it will be looking back at you. The GSIV will track your eye movements and scroll pages for you when you are at the bottom of the screen. Useful, yes. Creepy, perhaps.

- Eight-core processor with a separate eight-core graphics processing unit and 2gb of RAM. The top of the line hardware rumoured to be inside the GSIV will make it the fasted phone on the market. This could lead to battery issues unless. . .

- 4.99inch, 440ppi, Green PHOLED display. Screen technology has not evolved nearly as fast as the rest of the industry. This rumoured new tech will increase screen efficiency by up to 33% wile providing a sharper image than the Super AMOLED screen currently found in the GSIII

- 13 megapixedl rear facing 3D camera. 3D has had a hard time getting off the ground. Could putting a 3D camera on what promised to be a hugely popular phone be the catalyst it need? This seems like an odd match, but Samsung makes 3D televisions and has a hard time selling them so this dark horse rumour may be more credible than it looks. Very interesting.

Are you looking forward to the Galaxy SIV launch? What features do you hope to see in the new GSIV? Let us know on Twitter @PlasticMobile

Developer’s Corner: When Your Smartphone Becomes a Tracker in-Stores

by Sarah Plummer on 8th February 2013
Throughout the years, retailers have invested a lot of money in market research in order to determine some real insights on consumers shopping behaviours. Euclid Analytics has recently launched a new technology that answers all the toughest retail challenges, by providing retailers to get complete statistics about shoppers in their stores.
How may you ask? Euclid simply scans all nearby devices that are Wi-Fi enabled (so pretty much any smartphone), and retrieves information such as MAC address (which is the physical address of a network card that never changes), signal strength, and then stores the hashed MAC address in a database for review.
This simple device can track your exact movements and can also have access to your interests. The goal in using the Euclid technology is to see how shoppers interact in their stores and how retailers can use this information to fully optimize their business.
Now this all seems really amazing for retailers, but what about the shoppers privacy, is their privacy taken into consideration? Privacy seems to be respected in the way that they don’t get any other information other than your MAC address.
If you are shopping and you don’t want to be tracked for any reason, the only way to be untraceable is to either turn off your Wi-Fi or maybe even completely turn off your phone, because we can imagine that there are probably similar technologies out there that can detect 3G signals.
It’s really interesting to see how retailers have been stepping up their game when it comes to analyzing how their consumers interact with their brand and products, especially now that most shoppers prefer to shop online then enter the physical store. It will be appealing to see what other technologies will develop for retailers throughout the years!
What do you think about this new way to track shoppers in stores? Let us know! Tweet us @PlasticMobile.

Developer’s Corner: How to get lost looking like a cat

by Sarah Plummer on 28th September 2012
Yes, we know that the title of this article probably sounds completely weird. But, there’s a story behind our madness.
To begin, since iOS 6 was released with its own Apple version of the Maps app, most people are noticing some bugs, quirks and problems that would indicate that it may not have been 100% ready for the market. In fact, some people have become incensed by the latest Apple app, and have been posting all kinds of crazy things that this new Apple Maps app is showing. We suppose that is must be difficult for some users who had become very accustomed to Google Maps, to now have to get used to something new.
Just the other day, we saw someone get lost because he was using the new app. And across the pond in London, England, countless iPhone users trying to navigate the London Tube system have posted comments making fun of its inaccuracies.
Another rather hilarious and ironic misnomer is seeing the app re-direct to Google Maps on the web because the service currently only exists as an app.
Some of us here at Plastic are of the thought that it was pretty poor planning of Apple – known for its high-quality products – to replace a useful service, with their own that seems to be still a BETA version.
While this also did happen to an extent with Siri (especially in the US), Siri was a new technology and ergo, was forgiven for its bugs and quirks. But the new Apple Maps is replacing a perfectly good service that already existed.

Even today, all of Siri’s bugs haven’t been worked out, for example, if you ask her to find a restaurant for you in Paris, she proudly lists 15 options – a mere fraction of the restaurants in Paris, but we’re getting there.
The good news is that even if you get lost because of the new iOS 6 Maps, you might have more fun than if you were given the correct information, thanks to a Japanese company called NeuroWear. They are working on different concept of accessories to translate your emotion from your body to electronic cat ears called Necomimi or electronic cat tail called Shippo, which will even allow you to share how you felt about places you have visited via the mobile app.
We can’t wait to hear how everyone feels about being lost because of the new iOS 6 Maps! Just kidding, Apple. We know you’ll fix it for us.

Holiday Shopping Report: Plastic wants to know if you’re mcommerce ready?

by Sarah Plummer on 9th July 2012

After reading this report on last year’s holiday shopping season, we began to wonder how many retailer’s would learn their lesson for 2012.

In November of 2011, mobile took the holiday shopping scene by storm, ravaging the purchasing stats and making a mess of retailer’s traditional approach to advertising and marketing opportunities.

The report, from JWT, is from the survey of 465 mobile shoppers and hopes to shed a little light on the potential impact of web-savvy mobile devices on retail environments, e- and m-commerce and consumer behaviour and mobile device use.

Four extremely interesting facts for retailer’s to consider when sitting down to do create their strategies for the 2012 holiday shopping season:

1. On average, 55% of consumers who shopped on mobile devices in the past year also took the same actions during the holiday season.

2. 55% used their smartphones to find price info, 46% to get more info and 38% to make a purchase.

3. Men and Millennials did the most mobile shopping during  the 2011 holiday season.

4. Of those who shop on their mobile device, 69% say the mobile shopping  experience is either “excellent” or “very good.”

Apple Operating System Knows What We Need – Before We Do!

by Rebecca Basi on 5th July 2012

Guided Access for iOS

Pending its release later this year, the new Apple OS has once again managed to incorporate features that we didn’t know we needed…until we saw them. Among many, iOS 6 features include new vector based maps, the highly anticipated PassBook app and a very convenient Do Not Disturb mode for your iPhone. Less publicized however, is Guided Access, a feature that will make it both easier with those with a vision, hearing, learning and mobility disability and educators to incorporate iOS devices in their daily routine.

VoiceOver, a screen reader first introduced in Mac OS X is now integrated with more features including maps and zoom. This will allow the visually impaired greater access to content and generally, offer more ease of use. The feature serves different functions as you change devices – for example, with every Mac computer, you can connect a braille display and VoiceOver will program the keys for you.

What’s completely new is how Guided Access plans to expand to assist parents, teachers and administrators use iOS devices in their working environments. Whether it be at home, in a classroom or on the go, Guided Access provides the functionality to better educate.

The highlighted features include:

·      the ability to selectively disable portions of the device from use

·      disable hardware buttons

·      disable certain portions of certain apps

·      transition into single app mode

These features are useful in a number of ways and for many people. For instance, in classrooms it is commonly understood that technology is more of a distraction than an asset. But with Guided Access, devices in the classroom serve as an educational tool, where teachers are provided with control as to what students can access and – more importantly – can’t access. It’s hard to cheat when you’re locked into a test!

Also, Guided Access provides an opportunity for enhanced learning experiences for those with a disability. Students can focus on the task at hand without worry of hitting mistakes.

Guided Access has has functionalities that are excellent for outside of the education space. Consider iPad kiosks, menus at restaurants and satisfaction surveys, which can all now be conducted while the user is on the go.

As our co-founder, Melody Adhami, often says, technology should help and not hinder. As Apple continues to provide us with devices that we can virtually do anything with, they continue to also increase the ease with which we do all this anything.

Everything taken into consideration, kudos to Apple once again for their efforts in equal accessibility and their efforts in revolutionizing the education system.

Love Apple’s latest efforts? Tweet us @plasticmobile and tell us your thoughts.

PM UX: Google Chrome on iOS!

by Amir Nedaei on 3rd July 2012

Last week at Google I/O 2012, it was announced that Chrome, the popular internet browser, was coming to iOS. Hours later, it was available in the App Store for all iOS devices.

I’ve been using it for the last few days and have found it to be a very easy transition from Safari on my iPhone – though, I should mention that I use Chrome daily as my go-to browser on my Mac. In fact, with the exception of a few minor differences, the iOS version doesn’t look or feel much different.

Google Chrome on the iPhone

Upon launching the app, I was first greeted with a screen displaying the Google Chrome Terms of Service that I had to agree to before I could continue any further.

Once the formalities were out of the way, I was given given the option of signing in using my email address and password or continue without doing so.

I chose to sign in, as doing so gave me access to my open tabs, and bookmarks from my laptop. I found this feature to be very useful, as it allows for users to grab their phones and pick up right where they left off on their computer. Meaning that, in a sense, the Chrome application for iOS bridges the gap between the desktop and our mobile devices. Finally!

To access bookmarks and open tabs that exist on other devices, users select the corresponding tab near the bottom of the screen while in a new tab. Alternatively, they can tap the menu icon to the right of the address field and select the “Other Devices” option.

Undercover Chrome

Another thing I like about Chrome is something called “incognito mode,” which is basically the equivalent to Safari’s private browsing. The main difference between the two is that Chrome makes switching between regular and incognito browsing easy and quick, while Safari users are forced to navigate away from the browser and make the change in Settings.

To enter incognito mode, users tap on the menu icon next to the address bar and select “New Incognito Tab.” This opens a new tab where users can browse without having their browsing history, searches and cookies saved.

Incognito tabs have a dark grey menu bar at the top of the screen, while regular tabs are light grey. This colour coding helps users keep track of which tabs are incognito and which are not. I really appreciated this feature since you’re probably broswing a la incognito for a reason, so confusing the two could result in bad news.

For me, it’s the simplicity of Chrome that makes it a good browser. Unlike Safari, which has two separate fields for URLs and searches, Chrome has one universal text field for both. Because Chrome can detect what it is you are trying to do, with the Google guess, there is no need for two separate fields. Chrome will either navigate to your desired site or provide Google search results for your query.

Users can also speak to Chrome to tell it where to go or what to search. Just by tapping a small microphone icon in the far right of the URL/search field, then dictating either a URL or keywords, Chrome will produce your results just like that.

Make the switch?

Overall, I enjoyed Chrome and believe it to be a fairly good alternative to Safari. Particularly for users who are already using it on their desktops.

But in the end, it ultimately comes down to preference. Users know what they value and what they like. For example, it has been reported that Chrome is the slower of the two browsers, making Safari a better choice for those who value speed. However, I’m sure any difference in page loading times is minimal, as I did not even notice it.

The biggest problem with Chrome for iOS is that there is no way to set is as the default browser, which means that links from messages, emails and other apps will continue to be opened in Safari. Leaving Chrome secondary browser. Boo.

What do you think of the Chrome app? Love it? Hate it? Tweet us @plasticmobile and share your thoughts.

PM UX: National Geographic’s Amazing App

by Amir Nedaei on 28th June 2012
The Smashing Cartoons by Smashing Magazine

The Smashing Cartoons by Smashing Magazine

A few weeks back, Plastic’s CEO, Sep Seyedi, was attending WWDC 2012 and sent an email to us here at the office recommending we checkout a specific application. Right away, I knew it was going to be something great because Sep wouldn’t waste our time with anything less than fantastic.

Thus, I immediately  proceeded to download and launch National Geographic’s National Parks app. Right away, I could see why it caught Sep’s attention and compelled him to tell the rest of us about it.

National Geo’s Parks in an App

National Parks has all the elements of a great app. It is beautifully designed, easy to learn and use, and the attention to detail is impeccable. It also offers substantial amounts of functionality for those want it. However, what impressed me most about this app was its clean, intuitive and uncluttered UI, coupled with its cool transitions and animations. Not to mention the stunning photos that utilize the iPhone’s retina display.

This app is perfect for those who want to plan their next great camping trip. Users are given all the basic park info that is necessary to plan a getaway to any of the 20 most visited national parks in the United States.

This includes information on how to get there, when to go, entrance fees, special advisories and of course the parks contact info. Users are also given weather conditions (current and a five-day forecast), stats about the park (number of annual visitors and park size) and some amazing photos of the scenery.

Additional information is available in the form of park guides, which users can purchase in app. The first guide is free of charge and subsequent guides cost anywhere from $0.99 – $1.99. With the guides users get additional photos, park secrets, suggestions of what to see, what to do and photo tips.

Photo tips are a great feature of this app. The National Geographic Society is known for amazing photography and now, with this app, users get all the information they need to snap their own masterpieces.

With the photo tips, users get the location (GPS coordinates), time of day, camera details and difficulty levels for each individual photo. They also get an overview and some fairly detailed instructions from the actual photographer who took that particular photo.

All in all, National Parks delivers a great mobile app experience. It offers a bunch of features wrapped in a very pretty package and believe it has a little something for everyone.

Granted, not all people are into camping and the outdoors. However, most people do appreciate the beauty of nature, and some people, myself included, value the beauty of a great app.

I have discussed this app with some colleagues and, as people who truly appreciate great design, attention to detail and great usability, we know that those elements are extremely important to producing a great experience for the end user and we all agree that the Apple Design Award was well deserved

Mobile News From Plastic: Droid Malware and Mobile Security 101

by Sarah Plummer on 20th June 2012

The latest in Android anti-virus, called Sophos Mobile Security, has produced a report identifying the top five most frequently encountered scary problems on the platform. The first, PJApps-C, is Android’s most significant chaos causer. See the chat above and the list below for more on Android’s scariest viruses.

1. Andr/PJApps-C.

2. Andr/BBridge-A.

3. Andr/BatteryD-A.

4. Andr/Generic-S.

5. Andr/DrSheep-A.

Read more in depth about each of them HERE

While many people may not give a second thought to the mobile computing threats emerging as the mobile industry continues to grow and expand, there is some cause for concern. Thankfully, the company Veracode has got our backs. They’ve recently released a free ebook about mobile security that offers 10 simple ways to ramp up the company protection against a very real growing mobile threat. Get the free ebook HERE.

Bagel Wednesday News: Talking About what’s new at WWDC2012

by Sarah Plummer on 13th June 2012

WWDC 2012

In light of Apple’s 23rd annual World Wide Developer Conference in San Francisco this week, the talk today at our bagel Wednesday meeting, was all about the tech giant and what they did and did not unveil.

While we all know better than to speculate about what Apple will do next, there were two major expectations for this conference: a new phone and TV.

Per usual, Apple had another thought. Here’s list of the best to come and the expected items that were not actually on their list:

Featured Highlights:

- A super-powered 15.4-inch MacBook Pro with a Retina display screen that offers an extraordinary 2880-pixel by 1800-pixel resolution, sharper than high-definition TV

- Software update, Mountain Lion is set to arrive next month

- iOS 6 was foreshadowed at the conference, but likely won’t arrive until at least September

- Maps app to replace Google maps

Missing Features:

- A new iPhone 5

- An Apple TV update or new hardware

Surprisingly, Apple stock was reportedly down today – which one of our developers speculated might be because of the absence of the two big Apple products mentioned above. Tune in to our Tweets @plasticmobile to stay on top of what’s going down Southwest of us in San Fran.

PM UX: Task Management Takes the Stage Again with Task App

by Amir Nedaei on 12th June 2012
The Smashing Cartoons by Smashing Magazine

The Smashing Cartoons by Smashing Magazine

This week, I want to discuss yet another Clear-like task management app. This one is different from the rest and I definitely recommend checking it out (especially if you are a fan of Clear and, well just apps in general).

If you remember, a few weeks ago I wrote about an app called Well Done, which in my opinion was a cheap knockoff of one of my all-time favourite apps (Clear). Overall, I thought Well Done showed some potential in the added functionality it offered, but failed overall because of a lack of refinement and fine-tuning.

Task

This brings me to Task, which is another task management app that has recently come out of the woodwork following the success of Clear. Task, however, is the only app that I think can stand in the same shoes as Clear.

Task offers a simple and intuitive interface, fun gesture-based interactions and allows users to add to do items quickly and with ease.

Same Same, but Different

Yes, Task has obviously been heavily inspired by the Clear app – the similar interface and the use of some of the same gesture-based interactions are very evident. However, I believe enough significant changes were made to give the app its own unique look and feel.

For example, the colour coding in Clear, which signifies the importance of each task, has been removed and replaced with a small yellow badge that appears on a task when it is marked important, taking away the range of importance levels and leaving the user with just the options of important or not important.

The benefit of removing the colour coding is that, in some cases, it may simplify things a tad. For example, when all tasks on a list share the same level of urgency, Clear’s rainbow colour-coding loses its value and may even become somewhat of a distraction to users.

Another difference between Task and Clear lies in the manner in which users add new tasks to their lists. In Clear, users perform a downward swipe, which would pull down on the list exposing a blank task at the top. However, Task users swipe upward to expose a blank task at the bottom of the list.

While the gestures for creating new tasks are different within either app, the gestures for marking tasks as completed and for deleting tasks remain the same. However, the transitions and visual feedback cues are slightly different. The transitions in Task are reminiscent of the fold-to-unlock jailbreak.

Added Functionality

Task users have the added ability to mark tasks with dates and set up a notification for a certain time on that day. Using this feature is very intuitive and easy. The combination of gesture-based interactions, coupled with the fold-to-unlock transition, makes this feature also very enjoyable to use.

Another little feature: Task has a nifty gesture-based interaction for checking the time and date. Users pull down on the list to see the current time and date and simply let go when they’re done.

Missing Functionality

One thing I really missed in Task was the ability to create multiple lists to better manage and organize my many tasks. Clear allows users to do just that, and also made navigating between lists easy and fun with its use of the pinch gesture.

Final Take

Overall, I like Task, but not because I think it’s anything new or particularly innovative. Rather, I like Task because it’s a further refined take on something that was both new and innovative.

I think Task succeeds where others, like Well Done, have failed. Meaning, it has succeeding in re-creating Clear in a way that captures its essence (minimalist, simple and fun), offers a comparable level of UX and can still be differentiated as something relatively new.

Do you have the Task app? Tweet us @plasticmobile and let us know what you think!

Subscribe

You can subscribe to this website via RSS.
Subscribe to Posts

Archives

Categories

Related Links