Starbucks Mobile Payment Went National
by Proshat Javid on 24th January 2011
Starbucks launched mobile payment services across its 6,800 company-operated U.S. stores; customers with certain mobile devices can now buy their coffee with the wave of their smartphone.
Starbucks Card Mobile is a free app that enables iPhone and BlackBerry users to fund in-store purchases via their smartphones. Customers who’ve downloaded the free Starbucks Card Mobile App can now pay for their order by holding their handset in front of a countertop scanner and processing the app’s on-screen barcode. Here is a video of Starbucks’s Card Mobile: http://bcove.me/24g1mkmb
In addition to mobile payment capabilities, the Starbucks Card Mobile App enables customers to manage their Starbucks Card account, check their current balance, reload their account with any major credit card, view their My Starbucks Rewards status and locate nearby Starbucks locations.
According to Starbucks, more than a third of its U.S. customers own smartphones. Within this segment, about three quarters have either iPhone or BlackBerry devices. Starbucks said it is developing a similar service for Android devices but does not know when that will be available.
This mobile payment program is only available in U.S. Starbucks locations at the moment. But that’s still a lot of places to pick up a latte with a smartphone!
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