Home / Blog / Social Marketing

INQ 1 triumphs over competitors LG, Nokia and RIM

by Melody Adhami on 20th February 2009

It was an exciting time at the 14th Global Mobile Awards where INQ, a fairly new entrant in the Mobile Device industry has triumphed over some of its much larger competitors such a  LG, Nokia, RIM.

Their first ever handset, INQ 1 has won this years award for the ‘Best Mobile Handset or Device’.  Their strategy was simple:  revolutionize the industry by putting all your web and mobile contacts in one place at a cheap price.  Ok so that is definitely an oversimplification but that is exactly what they did.

Impressive Features:

  • simple user interface
  • Self-explanatory icons and easy option menus
  • Integration with popular Web services such as Facebook.
  • Facebook intergratin allows for automatic integrattion of  contact details with phone contacts
  • Friends profile pictures show up when you call or they call you (fun feature)
  • Access to Windows Live messenger for IM use
  • Access to Skype to make VoIP calls
  • Shows who is online and then allows contact with them via the three Web-based services.
  • ability to add widgets to the start page allowing for customization

The most impressive of the features is obviously the integration with social media. There is a lot to be said about this award and its winner.  It shows the direction and trend of the mobile industry and the incorporation with social mediums such as Facebook.

I can go on about move of the facinating features but you can also see a video demo of the features and functionality of the INQ 1 below.

At the 14th  Global Mobile Awards in Barcelona, ‘Best Mobile and Device’ award winner: