Dx3 a hit! And Plastic Mobile’s Candy Shop was a sweet treat for all attendees

The inaugural Dx3 was a huge success! A pat on the back to the team that worked so hard to bring this digital forum together for the very  first time.

Also a resounding success at Dx3 was our Plastic Mobile Candy Shop, a creative exhibit illustrating the growing relationship between mobile and retail and the future of m-commerce. Our candy shop was the talk of the show (not to brag) and so much fun for our whole team – possibly because they sailed through the whole forum on a serious sugar high!

As well, a shout out to bNotions, who’s team of developers stayed corralled in a boxing ring for 48 hours until they completed a program. Whoa. That’s digital determination. We like to think our candy helped them get through the crunch, but whatever stimulants they  used to complete the job, amazing work!

Plastic Mobile’s CEO and COO, Sep Seyedi and Melody Adhami, had a great time speaking and being interviewed about their thoughts on the future of mobile and commerce and their team’s awesome booth. Plastic Mobile can’t wait for next year’s Dx3 – who knows what we’ll come up with next?!

Shame on you if you missed the first-ever Dx3, but check out this video of our slightly silly, totally interactive and undeniably adorable mobile candy buying experience.

The Plastic Mobile elves are working hard to create a real treat for anyone attending Dx3′s showroom floor. The Plastic Mobile booth is shaping up to be a one-stop-shop for a peak into how mobile really works – more specifically, how it can work for brands in the rapidly evolving world of commerce.

While we are certainly not about to divulge our top-secret booth plan (that’s classified intel), we are happy to give you a little something to nibble on while you wait in bated-breath suspense for January 25th and 26th to arrive so you can burst through the doors of the Metro Toronto Convention Centre and hurry to see what Plastic’s got in store. The tidbit? Don’t sugar coat your mobile initiatives – quality is key to ensuring the best user experience and repeat usage. Stay tuned for more info on Plastic’s presence at Dx3. Are you getting excited? Tweet us @plasticmobile and tell us what you’re most looking forward to.

Also, take advantage of our exclusive Plastic Mobile Dx3 giveaway!

Every Friday, Plastic Mobile brings you a video blog that answers some of the burning questions surrounding mobile, e-commerce, the future of retail and other exciting mobile topics. Watch the “Queen of Apps,” Melody Adhami, and other industry experts, squeeze their answers into “60 Mobile Seconds” (or, close enough, anyway).

Attending this convention i hear echos of words here that I hear at all the conferences and conventions I’ve been both speaking at and attending this past year: Mobile, Mobile Mobile! So why the sudden frenzy? …one could say it’s because the fruit is ripe for the picking. Over the past couple days I have listened to many of the top retailers speak to in some cases verbatim what I have in a couple of my keynotes I’ve presented. IT excites me to see this convergence where brands, retailers and agencies share a very similar mindset, for this is the right fodder for the magic to happen. Over the next couple days I will be recapping some sessions and moments at the event, but to start I’ve jotted down a couple quotes that I found to be on point:

“Technology is secondary to the customer experience”
Phil Mckoy, Target

“Mobile is about communication – a means of making business better”
Andrew Koven, Steve Maden

“Mobile is not just a way to give out coupons…the differentiator for brands and retailers will be apps… mobile web will still need to be part of the mix similar to the dot com”
Pratik Pal, Tata Consultancy

“Coupons are a dangerous drug, they can erode your customer and your product”
Jamey Maki, Golfsmith