Plastic Mobile Success in San Diego at the Mobile Shopping Summit

by Sarah Plummer on 27th April 2012

Mobile Shopping Spring Summit 2012

From our luxury press release on Tuesday in Toronto and New York City, to our presence and presentation at San Diego’s Mobile Shopping Spring Summit, this week has been a flurry of cross-continent activity for Plastic.

For the Mobile Shopping Spring Summit in San Diego this week, Plastic Mobile took our Candy Shop on the road to spread the word about retail’s new store front – mobile! For the second time since Dx3, the Candy Shop has been a success. Mobile Shopping Spring Summit attendees left the candy shop with an insightful message, and a serious sugar high. Attendee’s flew in from across the continent and a few of our fellow Canadians from Beyond the Rack, Montreal, and Central1CU, Vancouver, joined us in the not-so-sunny San Diego. Locals assured us their weather is normally more balmy, but at least bad weather is always a good ice breaker!

Also at the Summit, our president, Melody Adhami, spoke in an impact-full presentation on making mobile UX count. Read the article in Mobile Marketer.

Last, a big thanks to our on-location promo team, and to anyone looking for the Forrester Case Study on Mobile UX – it’s in the works and should be up next week.

Were you at the Mobile Shopping Spring Summit in Cali? Tweet us an let us know what you thought @plasticmobile.

Posted on 27th April 2012 by Sarah Plummer in Advertising, Announcement, Best Mobile Agencies, Conference, Creative Agency, Events, Interview, Luxury Institute, Marketing, Mobile Agencies, Mobile Agency, Mobile Apps, Mobile Commerce, Mobile Hardware, Mobile Innovation, Mobile Marketing News, Mobile Payment, Mobile Presentation, Mobile Shopping Spring Summit, Mobile Wallet, Mobile and advertising trends, Mobile ordering, Mobile technology, Networking, News, Plastic Mobile, Social Media, Technology, Twitter, UI, Uncategorized, User Experience, User Interface, iOS, iPad, iPhone | No Comments

Dx3 a hit! And Plastic Mobile’s Candy Shop was a sweet treat for all attendees

by Sarah Plummer on 27th January 2012

The inaugural Dx3 was a huge success! A pat on the back to the team that worked so hard to bring this digital forum together for the very first time.

Also a resounding success at Dx3 was our Plastic Mobile Candy Shop, a creative exhibit illustrating the growing relationship between mobile and retail and the future of m-commerce. Our candy shop was the talk of the show (not to brag) and so much fun for our whole team – possibly because they sailed through the whole forum on a serious sugar high!

As well, a shout out to bNotions, who’s team of developers stayed corralled in a boxing ring for 48 hours until they completed a program. Whoa. That’s digital determination. We like to think our candy helped them get through the crunch, but whatever stimulants they used to complete the job, amazing work!

Plastic Mobile’s CEO and COO, Sep Seyedi and Melody Adhami, had a great time speaking and being interviewed about their thoughts on the future of mobile and commerce and their team’s awesome booth. Plastic Mobile can’t wait for next year’s Dx3 – who knows what we’ll come up with next?!

Shame on you if you missed the first-ever Dx3, but check out this video of our slightly silly, totally interactive and undeniably adorable mobile candy buying experience.