Plastic Mobile’s Royal Le Page Mobile Website Breaks 1000 Unique Visitors!

Securing over 1000 unique daily visitors, the user-friendly, app-esque Royal LePage mobile website is proving enormously useful as users realize the benefits to having real estate information right at their finger tips.

The analytics show that the mobile website continues to grow its unique visitors each month, with traffic on the mobile website up 50%, compared to the desktop, which has stayed consistent.

The Royal LePage mobile website is the latest and greatest mobile tool for home buyers and sellers alike, and we’re so excited to see that users are loving it as much as we do.

This week, Royal LePage launched an innovative new mobile website, created by Plastic Mobile, which promises to change the way that users engage in real estate.

Using advanced HTML 5 solutions, Plastic Mobile employed GPS technology to access real estate location-based services and identify nearby properties. With a Canada-wide, cross-platform property search, users can simply and conveniently find available properties for sale in their neighbourhood of choice. This full-service, full-profile mobile website enhances the user interactivity, taking the house-hunting experience to a ground breaking new level.

Using their mobile devices, users can now locate nearby Royal LePage offices, as well as neighbourhood interests and amenities including schools, banks, grocery stores, restaurants and cafes. Essentially, Plastic Mobile’s website solution allows users to find everything that is relevant to making a purchase or sale decision as they stroll through the neighbourhood.

Prospective purchasers can then share, forward, bookmark and even add notes to the listing right on the spot. In addition, the mobile website features helpful resources such as Walk Score or Yelp, to provide a neighbourhood’s walkability score, user ratings and reviews.

This new mobile website makes it possible for Royal LePage to meet the users demands for time-sensitive information and conveniences from service providers, making them a leader in the industry, and bringing real estate as a whole to the forefront of the mobile space.

Visit http://www.royallepage.ca/en/mobile/index.aspx to take a look at some of the mobile website’s highlights and features.

Although many companies believe mobile commerce is still blossoming, mobile users’ increased adaptation to smartphones should be an emergency awakening call for businesses. Retailers should start outlining the right strategy for themselves: view the mobile space as an opportunity to influence consumers’ buying decisions and learn how to take advantage of the opportunity.

That’s okay. We’ve put together a package that will help solve all your M-commerce needs!

Dear Retailers,

As your welcome package to the mobile tech world, we’ve summed up the 10 basic MUSTS you need to know before implementing M-commerce as your survival guide. We wish you good luck on your mobile journey & we are sure it’ll be an interesting, constantly evolving, and highly competitive one.

Your neighbourhood friendly mobile experts,                      

Plastic Mobile

Top 10 Musts:

1. Know who your consumers are, how you should reach them, and how, when & why they use their mobile devices.
2. Know what you want to achieve through mobile commerce. Have an objective – yes, we are aware of how simple that sounds, and yet how daunting the task really is.
3. Pay attention to security concerns. Consumers are still wary about purchasing online which makes them even more resistant to this medium. Instill confidence in your users by developing a secure application form a reliable source, like us. We’re okay with shameless self-promotion.
4. Allow for quick-fill capabilities during the checkout process to let users rapidly enter billing and shipping information.
5. Make sure your site is accessible via any mobile device, as some consumers may start with their mobile browsers, rather than an application.
6. Offer Mobile-based loyalty programs & rewards. Consumers like incentives, especially when you’re trying to get them to use a new platform.
7. Ensure that your mobile applications have the ability to keep up with the changing capabilities of each device. Keeping up to date is key in this space.
8. Provide a quick, seamless M-commerce experience. Shoppers expect the experience to be seamless and simple. If you create a good user experience, you’ll get repeat visits and sales.
9. Make sure the mobile commerce system configures well with the existing systems. learn the lessons of mobile commerce from others who did it right or wrong.
10. Have a clear understanding of differences between m-commerce and e-commerce. For more information go to our post on e-commerce VS. m-commerce.