ComScore Mobile Metrix 2.0 released a report on Monday that looked at mobile media usage across both apps and mobile web browsing. According to the new data, Google is the #1 site used across iOS, Android and RIM devices, followed by Facebook, Yahoo and Amazon.

But in terms of usage, apps took home first prize. The New numbers from Comscore indicated that of the smartphone users on the web while mobile, nearly all of them are using apps and not a browser, with four out of every five mobile media minutes spent in apps.

There was little surprise as to which apps were being used most with the built-in system applications winning and Facebook following as a close runner up.

The first spot on app usage? Well, given the information above, it seems obvious that – platform dependent – the App Store or the Android Market are most used.

What does this mean for mobile commerce, we wondered? It’s hard to say from the report statistics, but we’re excited to see more mobile users moving away from just browsing on their phones and using apps to do their research, stay connected and get immersed in the wonders of mobile.

What do you use most on your mobile device? The web browser or apps? Tweet us and let us know @plasticmobile.

Check out comScore's latest mobile report from Mobile Metrix 2.0

Plastic Mobile and the Luxury Institute banded together to conduct a study of affluent Americans and their smartphone use. The study covers everything from how many wealthy folks are using mobile, to what they are using it for.

Yesterday, the luxury institute announced the study in an initial press release, to be followed by a more comprehensive report on the findings. The study produced some information that even shocked our team here at Plastic Mobile – who just assume that everyone is on mobile ALL the time because, well, we are!

Check out the initial press release below and stay tuned for the complete findings to come out in the next month:

Wealthy U.S. Smartphone Users Reveal Details on Shopping, Spending and Use of Mobile Apps; Facebook, Angry Birds and Words With Friends Top List of Favorite Apps

Congratulations are in order as Research In Motion’s Blackberry App World has finally reached 1 billion downloads last week. For those who don’t follow tech news, RIM has been struggling for the past several months (understatement). Approximately three years ago, RIM shares were trading at $150.00 apiece; currently they are trading at roughly $26.00.

Shareholders must be ripping their hair out!

Although we are happy for RIM, we cannot side track from the fact that it took about two years to accomplish this whereas, Apple’s app store has a total of 15 billion downloads to date and hit it’s 1^st billion in just nine months. Google’s Android has a total of 4.5 billion downloads to date.

In the latest shareholders meeting, RIM confirmed that it is planning on releasing seven new phones in the upcoming months. SEVEN? RIM hasn’t stated what new smartphones they will be launching but they are most likely to be upgraded models. The two most talked-about Blackberries to be released are the Bold 9900 and the Torch 2 (9860), as for the other five, we will just have to wait and see.  Also, RIM announced that the new Blackberry OS 7 would be the OS running on the Bold 9900.

We are thrilled to see the new operating system but rumor has it that current blackberry users would not be able to upgrade to OS 7. Let us hope that this is just a rumor.

But could this be the beginning of a comeback or the coming of Rimageddon?

Most will agree with the latter, it’s just too difficult to stay optimistic! Just a couple of days ago, RIM announced they plan to lay off 2,000 employees, which is equivalent to approximately 11% of their workforce. The intended purpose for this is to help RIM achieve higher growth, realign strategic objectives, and restructure senior management. These lay-offs will allow RIM to reduce costs and supposedly, introduce products to the market in a more timely manner (i.e. faster).

The next couple of months should be exciting.

Good or bad move by RIM?

Good luck RIM, you’ll need it.

M-commerce VS. E-commerce

There are a few fundamental differences between m-commerce and e-commerce in terms of their origins, technologies and the nature of the services they can offer. Not to mention the way people choose, buy, access and use mobile apps is different from the way they behave on the web.

Unlike PC users, mobile users are on the move, in a hurry and easily distracted. They want the service they’re looking for right here and right now, without long instructions, long installation or loading time.

Although the marketplace for mobile apps is still relatively young compared to web, it is rapidly growing. The development of e-commerce was due to the rapid growth of the Internet; the growth of mobile segment is due to its convenience, ease of use, and sophistication of smartphones.

On the world wide web, much is given away for free or at discount prices with the hopes to monetize sites (using ad revenue) based on traffic. M-commerce however, is rooted in paid-for-service in the mobile phone industry where business competition is growing in Canada, especially with introduction of new entrants such as Wind Mobile, Public Mobile, Mobilicity, and so on.

An extension or explosion?

Many might think of m-commerce as an extension of e-commerce; we however believe that it’ll definitely have a greater impact on the daily routines of consumers and more importantly the businesses.  It’s more an explosion than an extension primarily because:

1. People have a more intimate relationship with their Mobile phones vs. their computer.
2. Mobile phones are not limited by location and by their very nature, are everywhere.
3. Mobile devices are filing up “boredom time” on the go that retailers have never before had access to.
4. Tempting mobile trends are constantly introduced to more than ever before sophisticated mobile devices. In a nutshell, mobile is hot!
   
5. M-commerce is supposed to enable us to buy everything from anywhere over the Internet without the use of a PC.
6. M-commerce is not limited by the same barriers initially faced by e-commerce in the mind of users.  For example, users do not have the same level of apprehension providing their credit card details digitally as they did with the first wave of e-commerce. The analogy I like to use is, M-commerce is like the younger sibling of e-commerce: e-commerce dealt with all the hardships and paved the way for m-commerce to lead a fairly hassle free journey with the consumer.

M-commerce, E-commerce, how they differ?

• High cost is one of the major characteristics of m-commerce. In the telecom world, users pay for airtime as opposed to almost free internet access in the e-commerce world.
• In m-commerce, the services are usually delivered to a specific region, via wireless providers. In e-commerce on the other hand, the wide accessibility of the internet makes any service globally available.
• In contrast with E-commerce, M-commerce applications are rather simple, more personalized, location-specific, and time-sensitive.
• A mobile device usually accompanies a person wherever he or she goes; therefore m-commerce creates a more intimate relationship with the user than other mediums.
• For time sensitive, simple transactions such as movie ticket purchases, banking, and travel reservations, m-commerce is seemingly more useful than e-commerce.
• For location-based applications such as traveler navigation, emergency response, and etc, m-commerce tends to be better as it is not limited to being in a place with a computer or laptop.

In general we believe that we can categorize internet based e-commerce into B2C and B2B, while classifications to  m-commerce are P2P (Person to Person) and P2S (Person to System).