Mobile Snippet: The Mobile Invasion Continues!

The mobile space has set the wheels in motion for its world domination…well, maybe not quite. But we’re getting there according to research firm Berg Insight, which reported this week that mobile is expected to grow from $3.4 billion in 2010 (at a compound annual growth rate of 37 percent) to $22.5 billion in 2016. Yikes! The report suggests that by 2016, mobile will account for 15.2 per cent of all global online advertising and marketing spending.

While mobile has been a bit of a nouveux trend until now, with some savvy and innovative agencies testing the waters, Berg Insight suggests that companies have begun changing their strategies to incorporate mobile into their annual ad plans as a key media component. Rickard Andersson, telecom analyst for Berg Insight, stated in the article from GIGAOM: “The popularity of smartphones and the increasing availability of mobile media that can include mobile advertising are the main game changers. Brands are now progressively embracing the mobile channel, including the entire range of apps from games and entertainment to utility applications.” He suspects that, while in-app ads have been the leaders in mobile marketing thus far, the advent of HTML5 brings traditional channels such as SMS as well as mobile web advertising, back on the table. He thinks that location-based advertising has the potential to unleash the full power of mobile advertising.

Location-based advertising is certainly having a hay-day in the world of mobile commerce, and should continue to be a driver of the mobile ad world. We second the emotion that it would be to a brand’s benefit to find new and innovative ways to employ mobile campaigns to enhance other advertising channels, and vice versa.

Lou Dubois at Inc.com wrote a great article on whether your business is in need of a mobile application, or not. He digs deeper into the mobile space, questioning whether an application is useful for all business. Showcasing our very own Pizza Pizza app and lots of excerpts from our Queen Melody Adhami, this article is an excellent resource for anyone that has thought about an application for their business. Everyone’s needs are different, and we understand that. Applications need to be tailored to the business objectives and consumer needs. Lou lays out a series of useful questions to ask yourself before going down the route of a mobile app.

You can read the full article here.

Canadian operator, WIND Mobile has announced the trial of a live LTE network, and the introduction of High Definition Voice Calling across its network.

LTE (Long Term Evolution) is currently being tested by Rogers, Bell, TELUS, and also other Canadian carriers are planning to upgrade to this new technology, while WIND Mobile has just conducted a successful 4G live trial (commonly known as LTE ).

In addition, Huawei and WIND recently announced a partnership that will bring HD Voice to their customers.

HD Voice is a technology that provides improved audio quality and the reduction of background noise. Canadian WIND Mobile is the first career that delivered HD voice in North America. At the moment, the HD Voice service only works on selected handsets.

“We’re very proud of our network quality and of the efforts of our people to perform ongoing and rigorous testing to maintain quality and advance innovation,” said Ken Campbell, Chief Executive Officer of WIND Mobile.

HD Voice and the LTE test are examples of the technologies WIND Mobile is uniquely positioned to offer.