Back to the Mac! (iPhone style)

On October 20, 2010 Apple held an event called “Back to the Mac” at which Steve Jobs, Apple CEO revealed the upcoming Mac technologies.

This event boldly showcased Apples focus on mobile technology; revealing their move to unify their mobile offerings with their Macs. The newest sensation was the hijacking of the AppStore for the Mac, which was a bold confession of just how important iPhone applications have been in Apple’s success of grabbing larger shares of the Smartphone markets. Bringing FaceTime, the VideoConferencing capability from the iPhone and iPad to the Mac was just another affirmation of the power of their mobile technology in Apple’s overall success; which in essence is turning into their strategy.

Further proof of mobile playing even a larger part of Apple’s marketing strategy was revealed by the introduction of Apple’s next generation MacBooks, the all new MacBook Air, inspired by the iPad (“MacBook meets the iPad”). MacBook Air is simply a more sophisticated version of the iPad, sleek and neat, with more computing talent but naturally slightly less mobile.

The product lineup, features in the new operating system and the Mac AppStore all seem to point to a direction that has mobile focused at its core. Just two years ago many believed that Apple had no right entering the very saturated phone (device manufacturer) market and today the iPhone technology is helping pave the path for their core Mac business.