Sparksheet’s Q&A with Melody Adhami at Dx3 Canada

Its been a full 3 weeks since Dx3 Canada wrapped up and the buzz around the event still remains. Although we miss all the excitement from participating, we’ve been thrilled to see all the takeaways from Canada’s first ever digital trade show.

One such takeaway? Custom mobile solutions are serving as a channel of engagement and communication between brands and their customers.

Watch Sparksheet, an award-winning multiplatform magazine, as they question Melody Adhami president and COO of Plastic Mobile, at Dx3 on the direction and successes of mobile commerce.

This month, Today’s Parent released the first iPhone application to be released by a Canadian parenting magazine brand.

The application is a gift finding tool that is meant to assist parents, friends and family find gifts for children of all ages. The application allows for browsing, searching, saving and sharing gifts through the iPhone and is a great way for Today’s Parent to exist in the mobile space though this is not their first entry into this channel. Today’s Parent also has a mobile optimized website that allows for easy browsing of their site.

Some of the interesting features that are found in the application include the “Shake” to unwrap the gifts on the main feature page and the “Scratch and Save” element in the promotional tab.  Their also seems to be a partnership in place with ToysRus, who is the retailer offering a coupon through the application.

You can download it on your iPhone and check it out on the  iTunes app store.

This application was created by Plastic Mobile and Rogers Digital Media.

There is no doubt that the importance of on-the-go online connection is important to the working business person, but I am slowly starting to wonder if the younger generation will surpass mobile data usage sooner rather than later.

This question comes to me with the release of the new Facebook 3.0 application upgrade for the iPhone. Obviously, Facebook is seeing a benefit in upgrading their application and enhancing their mobile offering. Why would they do this unless either their main demographic is quickly adopting mobile usage or they see the future potential in this area. Either way, mobile usage and application usage is increasing at an alarmingly quick rate and young generation is right at the centre of it all.