We are demoing Joomo at APPNATION in San Francisco

Earlier this week, we got a call from Regan at Intel APPUp to showcase our mobile platform, Joomo, at AppNation in San Francisco. With much delight, we took the next flight and we were ready to roll at this two-day conference that is all about apps. It’s great to be surrounded by so many people in the app and mobile space.

We are in the process of launching Joomo for everyone to engage it…so stay tuned for more details.

Joomo is a web-based platform to easily develop mobile applications for smartphones and tablets devices based on a personal blog or website. Our goal is toempower content producers and bloggers to enter the mobile space without dealing with the heavy costs and compete with media conglomerates. In addition, users will have the opportunity to monetize on their apps with Joomo’s ad-network. The platform is flexible to allow anyone customize their own mobile app by using our easy to use tools.

If you are at AppNation, visit our pod. Or email me:  melody[at]plasticmobile.com

The news everyone has been waiting for has finally come out today: Nokia, the biggest handset maker in the world, both for “dumbphones” and “smartphones” announced a strategic partnership with Microsoft using its Windows Phone platform.

Based on Nokia and Microsoft’s latest deal, Windows phone will be the primary operating system for Nokia’s smartphones. This news shook up the mobile world, especially Intel that has just been thrown under the bus. The Nokia/ Intel strategic partnership a while back to create the MeeGo platform for smartphones was Intel’s effort to partner with the handset maker, but with Nokia dating Microsoft right now, it seems that Intel was just stood up!

Stephen Elop and Steve Ballmer announced the news on Nokia’s blog in a post. Below is the detail from the blog:

»  Nokia will adopt Windows Phone as its primary smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.

»  Nokia will help drive and define the future of Windows Phone. Nokia will contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.

»  Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.

»  Bing will power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter will provide search advertising services on Nokia’s line of devices and services.

»  Nokia Maps will be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience.

»  Nokia’s extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.

»  Microsoft development tools will be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.

»  Microsoft will continue to invest in the development of Windows Phone and cloud services so customers can do more with their phone, across their work and personal lives.

»  Nokia’s content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience.

Here is the video where Stephen Elop announces Microsoft partnership. Nokia & Microsoft partnership

Elop and Ballmer didn’t give any more details of the partnership so we don’t know what’s going to happen to Microsoft’s other partnerships for devices, such as HTC, Dell, and Samsung; or what’s going to happen to Symbian and MeeGo. We don’t know the answers to our questions yet, but we know one thing for a fact. As all the eyes are on the Nokia right now, if the company doesn’t get it right, this could send the company into freefall. We believe for Nokia, this is going to be tough; so let’s await the future and see!