What’s the next step for RIM?
by Proshat Javid on 21st December 2010The BlackBerry handset maker, RIM is looking at potentially buying Gist, an app that manages a users’ professional contacts in a “social inbox” style, based on GigaOm report.
This purchase would be the second most recent acquisition made by RIM for the purpose of improving the user experience; as earlier this month, RIM bought The Astonishing Tribe, a user interface specialist based in Sweden. 
Gist’s social inbox management tool unifies a users’ contacts and allows them to organize the various feeds of information coming through. Since RIM’s main focus has always been on how businesses communicate and network, this feature would definitely fit their target users.
If this acquisition goes through, it’ll be a great fit for RIM, given Gist’s focus on enterprise users. Also, as RIM is currently facing greater competition in the market than ever before, this acquisition, along with PlayBook’s launch will carry them through the year. Only time will tell what the playing field will look like in the upcoming months.
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