AppTV interviews our Melody Adhami

Check out Melody Adhami’s interview for AppTV. If you want to go straight to the segment, it’s around the 21 minute mark. Our Queen of Apps discussed the recently launched PlayBook app called Hockeycentral and winning a Webby Award for the Pizza Pizza app. In addition, talked about Plastic Mobile’s new online app studio, Joomo, to help bloggers and content providers build mobile apps for all operating system at no cost.

Our team huddled around the table when our own PlayBook arrived in the mail. Despite all the mediocre reviews on RIM’s tablet, the first day sales exceeded the low expectation.  Here’s a quote from Postmedia News:

“Checks of 70 retail stores found 11 per cent of the locations stocking the device were sold out, according to Mike Abramsky, analyst at RBC Capital Markets. He estimates day one sales of 50,000, including pre-orders, and that RIM is on track to ship 500,000 PlayBooks in the first quarter of fiscal 2012.”

In the next 60 days, there will be an update to offer PlayBook users stand-alone email, rather than having to go onto web-mail or the Gmail app. In the meantime, make sure to download our popular Rogers Sportsnet Hockeycentral app.

Check out the rest of the photos on our Flickr page

Plastic Mobile has teamed up with Rogers Sportsnet to develop a hard-hitting Hockeycentral application for the launch of RIM’s BlackBerry PlayBook.

“With playoff hockey in full swing, this app will become your immediate guide for all hockey news and analysis,” says Melody Adhami, President of Plastic Mobile. “Being hockey fans, we really enjoyed working with the team at Sportsnet and Mobile product development at Rogers Digital Media to build the application for the launch of this exciting new tablet.”

Whether you’re a hockey buff or just jumping on the Playoff bandwagon – the Hockeycentral App for the BlackBerry® PlayBook™ will be your mobile broadcast hub for all hockey highlights, scores, news, and analysis from top hockey insiders in the industry.  The app also includes breaking news on Twitter from the Rogers Hockeycentral panel as well as latest coverage and editorials. The app is available free in the BlackBerry App World on launch.

We are truly pleased with the outcome of the Hockeycentral App for the BlackBerry PlayBook and the immediate access to NHL news that we are providing hockey fans,” said Pary Bell, Vice President of Product, Rogers Digital Media. We are excited to release this dynamic and useful app just in time for the launch of the PlayBook and the Stanley Cup Playoffs.”

Avoid the penalty box and download the app here.

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About Plastic Mobile

Plastic Mobile is an award-winning mobile marketing agency, working with some of North America’s best brands. Plastic Mobile expands their presence into the mobile space through innovative, cutting-edge strategies, user experiences and creative. They are known for many first-of-their-kind mobile initiatives, including launching the first video iPad app in Canada. Recognized for their exceptional client service, Plastic Mobile designs and delivers mobile applications and websites for all platforms, while achieving optimal results for their clients.

Founded in 2007, Plastic Mobile’s rapidly growing client list includes both Canadian and US companies, such as Rogers Communications, CBC, Unilever, Sportsnet, Liberty Science Center and Pizza Pizza. For more information on their services and client work, visit www.plasticmobile.com

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Media Contact for Plastic Mobile:

Leila Pejman
Leila@plasticmobile.com
604.644.8293