Today’s Parent Gift Finder App, Just in Time For the Holidays
by Melody Adhami on 15th November 2010This month, Today’s Parent released the first iPhone application to be released by a Canadian parenting magazine brand.
The application is a gift finding tool that is meant to assist parents, friends and family find gifts for children of all ages. The application allows for browsing, searching, saving and sharing gifts through the iPhone and is a great way for Today’s Parent to exist in the mobile space though this is not their first entry into this channel. Today’s Parent also has a mobile optimized website that allows for easy browsing of their site.
Some of the interesting features that are found in the application include the “Shake” to unwrap the gifts on the main feature page and the “Scratch and Save” element in the promotional tab. Their also seems to be a partnership in place with ToysRus, who is the retailer offering a coupon through the application.
You can download it on your iPhone and check it out on the iTunes app store.
This application was created by Plastic Mobile and Rogers Digital Media.
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