Mobile Snippet: Awww! BN Will you be our valentine?

This Mobile Snippet is a shout out to our pals over at BNOTIONS, who gave us a cameo in their Dx3 footage. Such a sweet treat on this sweet day!

Plastic Mobile will be celebrating with a special Valentine’s day lunch – heart shaped pizzas ordered on our Pizza Pizza ordering app from Pizza Pizza, our OTHER valentine sweetheart (now boys, don’t fight!).

Happy Valentine’s Day! xo

Two days, 3,469 Canadian Marketers and one remarkable event. That was this year’s Dx3. On January 25 and 26, the Toronto Metro Convention Centre was filled with tonnes of engaging conversations around Canada’s digital advertising, marketing and retail landscape.

Plastic Mobile was very proud to be a participant in the inaugural forum for Canadian digital innovation.

For me, some of the highlights included, Visa’s touchless payment transaction ice cream exhibit, which not only kept my team full of delicious ice cream, but also demonstrated to attendees the future of NFCs. Visa’s Derek Colfer gave a session on the future of NFC in the Canadian mobile industry, saying that it’s still going to take awhile for things to get going. He cautioned his audience to consider that it took nearly a decade to get the credit card chip and PIN rolled out in Canada, so we shouldn’t expect to see mobile payments rolling out in 2012. Nevertheless, the Visa booth allowed visitors to practice using NFC technology to get some ice cream. Pretty awesome.

Also, Doug Stephens, President of Retail Prophet Consulting, and Candice Faktor of ShopCatch began the second day of Dx3 with an interesting keynote on the retail space. Stephens was a man of the future, looking ahead into retail 20 years from now, whereas Faktor focused on present-day retail. Both speakers concurred that mobile has shaken up the retail industry unlike anything ever before seen.

Another exciting event was the startup “pitch-off” at the Intertainment Media Incubation Zone. Five contestants were given five minutes each to pitch their plan. The winner was the Toronto-based startup, Stylsize, who showcased their very cool online retail mobile solution with its advanced apparel-fitting technology.

Two interesting mobile-related myths that were actively debunked at the show were about group buying and broadcasting apps. There was a charge to make attendees better understand that the emphasis for group buying is not about “will I make a profit?”, rather customer acquisition. And that broadcasters are missing the mark by creating apps that just copy their TV experiences without adding value and making them “Mobile friendly.”

And of course Plastic Mobile was there, bringing the mobile-retail relationship to life with our interactive candy shop, which was the talk of the Dx3 highlight list.

After such a great forum this year, we can’t wait to see what’s in store for 2013.

The inaugural Dx3 was a huge success! A pat on the back to the team that worked so hard to bring this digital forum together for the very  first time.

Also a resounding success at Dx3 was our Plastic Mobile Candy Shop, a creative exhibit illustrating the growing relationship between mobile and retail and the future of m-commerce. Our candy shop was the talk of the show (not to brag) and so much fun for our whole team – possibly because they sailed through the whole forum on a serious sugar high!

As well, a shout out to bNotions, who’s team of developers stayed corralled in a boxing ring for 48 hours until they completed a program. Whoa. That’s digital determination. We like to think our candy helped them get through the crunch, but whatever stimulants they  used to complete the job, amazing work!

Plastic Mobile’s CEO and COO, Sep Seyedi and Melody Adhami, had a great time speaking and being interviewed about their thoughts on the future of mobile and commerce and their team’s awesome booth. Plastic Mobile can’t wait for next year’s Dx3 – who knows what we’ll come up with next?!

Shame on you if you missed the first-ever Dx3, but check out this video of our slightly silly, totally interactive and undeniably adorable mobile candy buying experience.

The Plastic Mobile elves are working hard to create a real treat for anyone attending Dx3′s showroom floor. The Plastic Mobile booth is shaping up to be a one-stop-shop for a peak into how mobile really works – more specifically, how it can work for brands in the rapidly evolving world of commerce.

While we are certainly not about to divulge our top-secret booth plan (that’s classified intel), we are happy to give you a little something to nibble on while you wait in bated-breath suspense for January 25th and 26th to arrive so you can burst through the doors of the Metro Toronto Convention Centre and hurry to see what Plastic’s got in store. The tidbit? Don’t sugar coat your mobile initiatives – quality is key to ensuring the best user experience and repeat usage. Stay tuned for more info on Plastic’s presence at Dx3. Are you getting excited? Tweet us @plasticmobile and tell us what you’re most looking forward to.

Also, take advantage of our exclusive Plastic Mobile Dx3 giveaway!