Plastic Mobile’s Social Experiment: Could you go a day without mobile?

For the Canadian Marketing Association Mobile Marketing Conference, Plastic Mobile’s Maggie Adhami presented a “Say it in 7″ presentation that scared the bejesus out of the crowd.

She showed them what happened to a CEO, Sales Executive and Blogger when we took their mobile devices away for one whole day.

While there was some laughter at the expense of our experiment’s subjects, there was also a lot of nervous shifting in seats as the group watched the trials and catastrophe’s that occur when one tries to face a day without their most crucial device in our current everyday lifestyle – their mobiles.

Whether an iPhone, BlackBerry or Android device, the general consensus was life without mobile is a huge challenge.

Watch our videos of the three subjects as they first agree to give up their phones, and then attempt to navigate through 24-hours of mobile-less-ness.

Hooked on Mobile: Exploring our Latest Addiction from Plastic Mobile on Vimeo.

Plastic Mobile wondered just how dependent our society has actually become on our mobile devices. So we took three mobile junkies to the test and took away their mobile devices for one day.

We asked them to record themselves on a flip cam over the course of the day.

Watch them in the throes of mobile withdrawal as they attempt to navigate their way through a completely mobile world without their co-dependent.

This week RIM announced that CEOs Jim Balsillie and Mike Lazaridis will step down from their positions, though they will maintain majority of their shares and stay on as board members.

Thorsten Heins will take on the daunting role as RIM’s new CEO. In spite of seriously declining share prices, Heins has signalled that he will largely stay the course set by Balsillie and Lazaridis.

In a Star interview, Heins notes that RIM is still a solid financial performer and that it is the number one smartphone in many countries outside of the US. He goes on to say the their problem isn’t technology, it is in their communications and that is where they need to focus their efforts. “The perception just doesn’t match the reality,” Heins told the Star. “We’ve got $1.5 billion in the bank, and virtually no debt. We’ve also got a 75 million subscriber base.”

Regardless of this assurance, shares dropped even further after the announcement of the RIM pioneers’ resignation. Ugh. Sorry RIM, we can’t help but think the future looks grim.

What do you think? Will Heins be able to pull RIM out of its US despair? Tweet us with your thoughts @plasticmobile.