Sparksheet’s Q&A with Melody Adhami at Dx3 Canada
by Rebecca Basi on 15th February 2012Its been a full 3 weeks since Dx3 Canada wrapped up and the buzz around the event still remains. Although we miss all the excitement from participating, we’ve been thrilled to see all the takeaways from Canada’s first ever digital trade show.
One such takeaway? Custom mobile solutions are serving as a channel of engagement and communication between brands and their customers.
Watch Sparksheet, an award-winning multiplatform magazine, as they question Melody Adhami president and COO of Plastic Mobile, at Dx3 on the direction and successes of mobile commerce.
Deciding Whether Your Business Needs a Mobile App
by Sep Seyedi on 25th July 2011
Lou Dubois at Inc.com wrote a great article on whether your business is in need of a mobile application, or not. He digs deeper into the mobile space, questioning whether an application is useful for all business. Showcasing our very own Pizza Pizza app and lots of excerpts from our Queen Melody Adhami, this article is an excellent resource for anyone that has thought about an application for their business. Everyone’s needs are different, and we understand that. Applications need to be tailored to the business objectives and consumer needs. Lou lays out a series of useful questions to ask yourself before going down the route of a mobile app.
You can read the full article here.
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