BlackBerry PlayBook tablet will hit the stores on April 19th; RIM has finally unveiled the launch date! The 0.9 pounds, 7.48 inches by 5.10 PlayBook, may be the most significant development for RIM since the release of its first BlackBerry in 1999.
To heat up the competition between the iPad2 and the PlayBook, RIM set the starting price for its PlayBook at $449 (for the 16 gigabyte version), which is the same as the iPad2. Also like the iPad, RIM will offer a 32GB version of the PlayBook for $599, and a 64GB version for $699. As Motorola’s Xoom Android based tablet’s retail price starts from $699 (for 32 gigabyte of storage), RIM’s pricing makes the PlayBook the first real competitor to the iPad in terms of both pricing and features.
All of RIM’s current PlayBook offerings will be WiFi-only, with mobile broadband versions; PlayBook can smoothly play 1080p high-definition video, and it can handle Flash-enabled websites- this is what RIM brags about. Also RIM claims its smaller size (compared to the iPad) will makes it easier to carry around. Another feature that somewhat makes the Playbook a necessary gadget for businesses is the dual-camera feature which will allow for conference calling. Best Buy, Staples, Office Depot, and RadioShack are retailers who are going to preorder the PlayBook.
Is it a “you snooze, you lose” situation for PlayBook?
PlayBook created a huge buzz when it was first announced last September. Tech savvies were mostly impressed by the list of features RIM promised, but this week when RIM finally announced the launch date and pricing for the PlayBook, it was done with a no muss, no fuss news release.
Now, are consumers going to pay attention to RIM’s beloved PlayBooK? Are they willing to glance up from their lovely, fashionista iPads for even a second to give this poor PlayBook a chance? How is RIM going to differentiate its tablet? We don’t know yet, but one thing we know is that we can’t really blame RIM for failing to inspire the tech world like Apple has, because only very few companies (if any) have a CEO like Steve Jobs that can cast a spell on consumers like him and make them cry about a tablet device -iPad- or make them stand in line for gadgets -for long hours or days- same way some people stand in line for food in poor countries.
It’s taken RIM so long to bring its tablet to market and it hasn’t started ramping up its marketing machine yet. Are RIM’s loyal corporate users going to save the PlayBook? Are PlayBook’s multi-tasking abilities good enough to differentiate it from the iPad? Or is it going to be history in the buzz created by Apple’s tablets?
Well, we’ll find out these answers very soon; but untill then, take a look at the BlackBerry PlayBook vs. iPad 2 (dimensions) video – well, minus the “giving the finger” part, which we have nothing to do with and we apologize for it in advance.
Imagine how convenient it’ll be to make payments at restaurants or stores with your iPhone or iPad! Imagine how great it’ll be to have a fast checkout process and not have to wait in line. According to Bloomberg’s report, Apple’s next iPhone and iPad are expected to have NFC technology.
NFC technology (near field communication) that is gaining popularity, allows various forms of data transfer between the iPhone and other NFC capable devices. NFC technology receives and sends out information at distances up to 4 inches. This means iPhone and iPad users will soon be able to make payments using NFC.
The key to this is iTunes, or better say the payment system within iTunes that is already in use by millions and millions of people around the world. By entering the payment service market, Apple has a massive opportunity. By including NFC into its iPhone and iPad, Apple could use its existing iTunes accounts and give consumers an alternative to traditional financial services by Visa, MasterCard and PayPal.
Right now, Apple has launched a prototype for the payment services by allowing smaller businesses to scan NFC-enabled devices. Upcoming versions of the AT&T iPhone and iPad 2 are expected to have the technology enabled and the technology is anticipated to be available by mid 2011.
If Apple can nail NFC and tie it directly into their iTunes payment system, it could change everything. This can be an evolution of the payment system within iTunes.
This could be the greatest tactic they’ve ever pulled. Is it possible that Apple and iTunes will replace Visa and Mastercard? From our perspective, it seems unlikely that they will go that far due to the complications and the financial burden associated with giving consumers credit. But I guess we will never know how far they will go and we will just have to wait and see!
Steve Jobs, the visionary co-founder and chief executive of Apple Company hasn’t exactly been in the best shape for a while now. Mr. Jobs, 55, who recovered from pancreatic cancer after surgery in 2004, has not appeared at public events since October. He appears considerably skinnier these days & now he’s taking time out.
Steve Jobs sent out an e-mail message to all Apple employees saying that he is taking “a medical leave of absence”, so that he can focus on his health. He says that he will continue as CEO and be involved in major strategic decisions for the company; only, he’ll do it from home. This is the third time he is taking a step back in less than a decade. Whether Steve Jobs returns or not, he will definitely be hard to replace; it was because of him & his extremely talented team that the company succeeded over the past years.
Steve Jobs’s perseverance, management style, innovative qualities, creativity, outlook on design, charisma, and overall business “know how” can’t simply be replaced. His unique & great qualities have made him the technological guru of his time and of technology today.
Steve Jobs kept the development of products like the iPhone 4 and iPad on track, increased Macintosh computers sales and improved Apple’s financial performance during an economic downturn; his performance has always been a heavy dose of reassurance for the investors. He succeeded many negotiating grounds because of the strength of his personality. The persuading & negotiating role that he has is very important, as Apple seeks to become a bigger power in media distribution. It would be hard for anyone in the industry to have a comparable level of influence as Steve Jobs does.
Of course no one expects Apple to suffer in the short term, as the company has a long product cycle. But we don’t know what will happen over the long term if Mr. Jobs does not return. The problem here isn’t the operations of Apple and their ability to keep doing what they’ve been doing; the problem here is that Steve Jobs’ inspiration is irreplaceable. With all his unique characteristics and talents, and the breakthrough innovation he introduced to Apple, we are not sure if anyone can fill his shoes.
He changed many lives for the better. We hope he’s back on his feet soon and returns to work at Apple.