Mobile blog is not a blog without APPLE NEWS!!!

Thanks to BoyGenius there is report focused on the a recent patent application by Apple.

So the patent covers biometric and other embedded authentication systems and this has the tech community all riled up.  How can Apple work so hard to hinder jailbreaking and then as part of a very official document, contain images of a jailbroken device. See the images below and lets just wait and see what this is all about.

I started my blog looking into writing about the big CPGs such as P&G, Unilever and Nestle and their experimentation of the Mobile channel.  I saw a few very interesting campaigns such as iFood by Craft and some dabble into mobile advertising by Axe.  

However, I was quickly distracted by an amazing find that come from no other forward thinking place in the world then Germany.  It’s a future supermarket that has incorporated top of the line technologies to assist in consumer shopping.  The most notable and obviously interesting for me was the use of cell phones to begin and complete grocery purchases.  The supermarket has developed free software to allow shoppers to use their mobile cellphones to scan their purchases.  It then allows them to save time when checking out by only scanning one final bar code that sums up your entire purchase.  It saves time, makes shopping a much more relaxing experience and that cellphone that drops calls half the time now serves yet another purpose.

Watch the video at the following link: http://news.bbc.co.uk/2/hi/technology/7476672.stm