Some of our super keen researchers, artists and mobile brainiacs have been hard at work scouring the internet for all the latest mobile stats you need to know. Here are highlights from our monthly report in convient, easy-to-read, very pretty infographic form.
What is your favourite mobile stat in recent months? Let us know on Twitter @PlasticMobile.com
So far in 2012, Plastic has been a big hit in the awards circle. We have won 10 awards, and the year is only half over!
Most recently, we won a Gold award for Pizza Pizza’s iPhone ordering app at the Applied Arts Interactive awards.
And the Creativity International Media and Inteactive Awards liked us so much, they gave us four awards:
And the Horizon Interactive Awards toasted us three times for:
Pizza Pizza also brought in yet an additional two awards including a Silver from the Communicator Awards as well as an Official Honouree Award from the Webby’s this year.
We can’t wait to see what the second half of the year has in store for us, and we want to take a moment to send out a huge thanks to everyone involved in all our mobile solutions – we know it takes a village to raise a child, and we couldn’t have done it without you – you know who you are!
After reading this report on last year’s holiday shopping season, we began to wonder how many retailer’s would learn their lesson for 2012.
In November of 2011, mobile took the holiday shopping scene by storm, ravaging the purchasing stats and making a mess of retailer’s traditional approach to advertising and marketing opportunities.
The report, from JWT, is from the survey of 465 mobile shoppers and hopes to shed a little light on the potential impact of web-savvy mobile devices on retail environments, e- and m-commerce and consumer behaviour and mobile device use.
Four extremely interesting facts for retailer’s to consider when sitting down to do create their strategies for the 2012 holiday shopping season:
1. On average, 55% of consumers who shopped on mobile devices in the past year also took the same actions during the holiday season.
2. 55% used their smartphones to find price info, 46% to get more info and 38% to make a purchase.
3. Men and Millennials did the most mobile shopping during the 2011 holiday season.
4. Of those who shop on their mobile device, 69% say the mobile shopping experience is either “excellent” or “very good.”
Yesterday, Plastic’s management and creative teams got up early to hit the links for a day of fun in the sun (and a bit of rain) at the 4th annual IAB Golf Tournament.
We brought one our amazing artists with us to hole six North. He spent the day creating custom illustrations of the teams that came through the hole.
These amazing drawings were then printed out after the tournament for the groups to pick up and display proudly in their homes or offices!
To anyone who didn’t get their illustration, please feel free to tweet us @plasticmobile and we’ll be happy to mail you your copy.
A big thanks to everyone who participated and to iab Canada for yet another successful event.
The latest in Android anti-virus, called Sophos Mobile Security, has produced a report identifying the top five most frequently encountered scary problems on the platform. The first, PJApps-C, is Android’s most significant chaos causer. See the chat above and the list below for more on Android’s scariest viruses.
Read more in depth about each of them HERE
While many people may not give a second thought to the mobile computing threats emerging as the mobile industry continues to grow and expand, there is some cause for concern. Thankfully, the company Veracode has got our backs. They’ve recently released a free ebook about mobile security that offers 10 simple ways to ramp up the company protection against a very real growing mobile threat. Get the free ebook HERE.
This week, I want to discuss yet another Clear-like task management app. This one is different from the rest and I definitely recommend checking it out (especially if you are a fan of Clear and, well just apps in general).
If you remember, a few weeks ago I wrote about an app called Well Done, which in my opinion was a cheap knockoff of one of my all-time favourite apps (Clear). Overall, I thought Well Done showed some potential in the added functionality it offered, but failed overall because of a lack of refinement and fine-tuning.
This brings me to Task, which is another task management app that has recently come out of the woodwork following the success of Clear. Task, however, is the only app that I think can stand in the same shoes as Clear.
Task offers a simple and intuitive interface, fun gesture-based interactions and allows users to add to do items quickly and with ease.
Same Same, but Different
Yes, Task has obviously been heavily inspired by the Clear app – the similar interface and the use of some of the same gesture-based interactions are very evident. However, I believe enough significant changes were made to give the app its own unique look and feel.
For example, the colour coding in Clear, which signifies the importance of each task, has been removed and replaced with a small yellow badge that appears on a task when it is marked important, taking away the range of importance levels and leaving the user with just the options of important or not important.
The benefit of removing the colour coding is that, in some cases, it may simplify things a tad. For example, when all tasks on a list share the same level of urgency, Clear’s rainbow colour-coding loses its value and may even become somewhat of a distraction to users.
Another difference between Task and Clear lies in the manner in which users add new tasks to their lists. In Clear, users perform a downward swipe, which would pull down on the list exposing a blank task at the top. However, Task users swipe upward to expose a blank task at the bottom of the list.
While the gestures for creating new tasks are different within either app, the gestures for marking tasks as completed and for deleting tasks remain the same. However, the transitions and visual feedback cues are slightly different. The transitions in Task are reminiscent of the fold-to-unlock jailbreak.
Task users have the added ability to mark tasks with dates and set up a notification for a certain time on that day. Using this feature is very intuitive and easy. The combination of gesture-based interactions, coupled with the fold-to-unlock transition, makes this feature also very enjoyable to use.
Another little feature: Task has a nifty gesture-based interaction for checking the time and date. Users pull down on the list to see the current time and date and simply let go when they’re done.
One thing I really missed in Task was the ability to create multiple lists to better manage and organize my many tasks. Clear allows users to do just that, and also made navigating between lists easy and fun with its use of the pinch gesture.
Overall, I like Task, but not because I think it’s anything new or particularly innovative. Rather, I like Task because it’s a further refined take on something that was both new and innovative.
I think Task succeeds where others, like Well Done, have failed. Meaning, it has succeeding in re-creating Clear in a way that captures its essence (minimalist, simple and fun), offers a comparable level of UX and can still be differentiated as something relatively new.
Do you have the Task app? Tweet us @plasticmobile and let us know what you think!
For my inaugural post as the resident Plastic Mobile intern, I’d like to focus on the eTail event we attended last week where I learned a number of interesting facts and stats about m-commerce.
First, and this one made my jaw-drop, a stat reported in late april by the eTailing Group in their annual merchant study, Making the Right Choices in a Connected World: Customer Experience Escalation: 85 percent of merchants say mobile commerce is a focus in 2012, up from 68 percent in 2011.
With nearly four out of five respondents suggesting that m-commerce is in their strategies, the mobile retail arena is about to get a lot more competitive. With so many merchants now simultaneously making the move to mobile, they will have to quickly develop effective mobile strategies that will also help engage their customers and bring their brands into the new world of mobile retail. I for one hope that the need for speed won’t hinder the need for quality initiatives.
Second, the Interactive Bureau reports in their study, Mobile Phone Shopping Diaries May 2012, that 73 percent of consumers say they have used their mobile phones in a store and that 40 percent of respondents said they want mobile ads to allow them to browse the brand’s broader product offering. This is interesting because it suggests that retailers can look to in-store mobile solutions and other alternatives to just mobile websites.
For instance, earlier this month Sephora went through a complete Digital Makeover. Their new and exciting cross-channel initiative includes a new mobile app with improved UX, sharper search capabilities, m-commerce enabled shopping and all the social network bells and whistles. Some of Sephora’s stores are seeing iOS devices being launched in-store to allow sales agents to speed up checkout times with mobile POSs. Other stores are implementing in-store iPads that provide extensive product information, style tips that customers can send to themselves via email and, of course, more social media integration.
There are definitely other brands implementing some fantastic m-commerce initiatives, but Sephora stood out to me as a leader because of the grand scale and quality of this mobile initiative.
Last, a recent study by Juniper Research estimates that mobile transaction volume will grow to $670 billion by 2015! I can’t wait to see which brands will follow Sephora’s fantastic example and make that prediction a reality.
So there you have it, a few interesting m-commerce stats and one very extensive and exciting new initiative to enhance consumers retail experiences.
Do you have your own mobile insights or thoughts on other great initiatives? Tweet us at @plasticmobile and let us know!
For more recent information on m-commerce, and to learn about the initiatives of other brands, I recommend some of the following articles:
We’ve been busier than usual here at Plastic Mobile (is that even possible?), with a whirlwind of events and releases. In the past few months,we have published the results of our highly anticipated Mobile Wealth Study in partnership with New York based Luxury Institute, participated in the Mobile Shopping Summit in San Diego, released the Forrester Research Pizza Pizza case study and headed back to Toronto to attend eTail Canada – we’re glad our media pals have been able to keep up!
Our Mobile Wealth Study has been particularly popular, catching the attention of both bloggers and major national publications. When we partnered with Luxury Institute to learn more about how wealthy consumers are using their mobile devices and luxury brand applications, we had no idea the results would ignite such widespread conversation. Check out what people are saying below.
Mobile Wealth Study in the News:
Mobile Marketing Magazine, http://m.mobilemarketingmagazine.com/mobilemarketing/i/article/targeting-rich-theres-app
We have always known that putting the user first is the cornerstone to any successful mobile solution. And we know that our clients have the utmost confidence in the quality work that we do. That being said, a little nod like being profiled as Forrester Research’s poster child for mobile UX/UI and design gives us that warm and fuzzy feeling all over.
But we won’t gloat too much – mostly because we are just really excited to see mobile UX getting its day in the sun. The international research giant put out their case study, “Pizza Pizza Cooks Up a Successful Mobile App” because they felt that “Firms new to mobile and even those that are planning second- or third-generation mobile offerings can learn from Pizza Pizza’s example.”
Plastic Mobile’s award-winning Pizza Pizza iPhone ordering app revolutionized the pizza ordering game by pairing down the ordering process to give the user what they want, faster and simpler. The app offers a complete and immersive m-commerce experience that allows customers to customize their pizza, repeat a previous order and save their favourite locations in just a few quick taps.
Reports such as this Forrester study really highlight the distinct gap in the market between mobile solutions that are approached with user TLC, and those that are built quickly and technically, without designing for the user.
Our president and COO, Melody Adhami, has been talking about these missed opportunities for a while and often says that as a result of approaching mobile from a technical perspective ”agencies are not putting enough focus on usability and design, and the end user is left unsatisfied – tech should help, not hinder, the user’s experience with mobile.”
The Forrester Research report details the challenges, best practice guidelines and some of the tremendous results of the mobile app. Read the entire report on our site, and learn more about the importance of designing for mobile UI and UX.
ComScore Mobile Metrix 2.0 released a report on Monday that looked at mobile media usage across both apps and mobile web browsing. According to the new data, Google is the #1 site used across iOS, Android and RIM devices, followed by Facebook, Yahoo and Amazon.
But in terms of usage, apps took home first prize. The New numbers from Comscore indicated that of the smartphone users on the web while mobile, nearly all of them are using apps and not a browser, with four out of every five mobile media minutes spent in apps.
There was little surprise as to which apps were being used most with the built-in system applications winning and Facebook following as a close runner up.
The first spot on app usage? Well, given the information above, it seems obvious that – platform dependent – the App Store or the Android Market are most used.
What does this mean for mobile commerce, we wondered? It’s hard to say from the report statistics, but we’re excited to see more mobile users moving away from just browsing on their phones and using apps to do their research, stay connected and get immersed in the wonders of mobile.
What do you use most on your mobile device? The web browser or apps? Tweet us and let us know @plasticmobile.