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iPad aka iSlate aka Apple Tablet - Finally released!

Apple's iPad

Apple’s CEO Steve Jobs has finally announced their much anticipated device and ‘latest creation’ - The iPad.  The iPod looks like a large iPhone with a enhanced OS X like interface.  Some of it’s specs includes:

  • 0.5 inches thin
  • 1.5 pounds
  • 9.7 inch IPS display
  • full capacitive multi-touch
  • 1 GHz Apple A4 Chip
  • 16 GB - 64 GB Flash storage
  • Wifi 802.11 N
  • Bluetooth 2.1 + EDR
  • Speaker, Mic, 30 Pin connector
  • Accelerometer
  • Compass
  • 10 hour battery (1 month in standby)

Other interesting points:

  • It is fully capable of running iPhone applications straight out of the box (normal and stretched modes) and iPad apps that take advantage of it’s full large screen and much more
  • To compete with e-book readers that have become pretty popular, Apple has created an iPad app that fully implements an e-book reader on the iPad
  • Includes iWork for the iPad - which is Apple’s version of Microsoft Office that has been redesigned for the iPad  ($10 for each iWork app - Keynote, Pages, etc.)
  • Easily connects to projectors
  • WiFi and 3G
  • 3G Models are contract-free (US only)
  • $500

This is DEFINITELY a game changer when it comes to mobile marketing and the entire mobile industry.  We are now definitely going to see greater, more interactive, and enjoyable experiences while on the go.

Plastic Mobile will be fully supporting bringing mobile experiences to life on the iPad by developing iPad apps for our clients.  Please contact us for further information.

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Enjoy some pictures of the new iPad courtesy of Engadget:








Posted on January 27th 2010 in Announcement, Apple, Apple Tablet, Mobile Innovation, Mobile Marketing News, Mobile technology, iPhone | No Comments »

Sports embrace mobile, sometimes before other industries

MLB’s New York Yankees have expanded their reach to their consumers and is not running ad-supported SMS alerts.  Users can get news and scores and be updated about their favourite teams on their mobile phones and advertisers get to be right  there to reap the benefits.

Michael Spirito, vice president of business development & digital.  has quoted that “SMS alerts are something that we started doing as a way to provide enhanced value to our customers so that our viewers can get up-to-date scores and news from the Yes Network,”  “It’s an opportunity to extend our brand into the mobile universe, and we’ve seen it grow in popularity over time.

Although this is truly mobile, users need to first sign up online to both opt-in and also select their desired categories.   More and more we are seeing brands and companies bridging web and mobile to get a fully integrated campaign.
What is even more impressive is that as soon as updates are seen on the website, there is a great effort to get them onto SMS and to the subscribers.

Its speaks great deals when we see companies making great efforts to mobilize their contents. It speaks about the future of the mobile industry.

Plastic Mobile Agency is  based out of Toronto, Ontario and we offer brands and companies assistance in developing mobile strategies that suit their target goals.

Posted on March 28th 2009 in Mobile Innovation, Mobile Marketing News, Mobile and advertising trends, Mobile technology | No Comments »

Can the iPhone really start a car?

Would you ever have believed it 5 years ago is someone told you to take out your phone and start your car?

You wouldn’t need a car starter and your phone would do it for you.  Living in Canada and having to warm up my car in the dead of winter would mean that an iPhone car ignitor would be my dream come true.  Ok before we all get carried away and run out in a trek to find this ignitor we have to understand it only sits in one concept car at The Geneva Motor Show. Rinspeed, the maker of the iChange concept car revealed an impressively revolutionary, highly innovative concept car with jaw dropping features that revolve around the iPhone.  The iChange is an an electric and solar powered that is aerodynamically designed to reduce air resistance and lesson its fuel consumption which in its case it electricity.  Not only is this car environmentally friendly and appeals to the tree-huggers but its also technically innovative to appeal to the geeks.  Especially us!

The entire vehicle is built around Apple’s popular mobile handset, which hooks into the dashboard and acts as the car’s key – locking and unlocking it, as well as turning on the engine and performing other functions.

The iChange which has been supported by the Swiss government, might seem far-fetched, but the team behind it say it is intended to stimulate the struggling car industry into innovative thinking.  As the entire world faces challenging times, innovation will lead companies out of touch time.
rinspeed_ichange_conceptjpg3

Posted on March 6th 2009 in Mobile Innovation | No Comments »