dx3 in review: The start of something incredible

Two days, 3,469 Canadian Marketers and one remarkable event. That was this year’s Dx3. On January 25 and 26, the Toronto Metro Convention Centre was filled with tonnes of engaging conversations around Canada’s digital advertising, marketing and retail landscape.

Plastic Mobile was very proud to be a participant in the inaugural forum for Canadian digital innovation.

For me, some of the highlights included, Visa’s touchless payment transaction ice cream exhibit, which not only kept my team full of delicious ice cream, but also demonstrated to attendees the future of NFCs. Visa’s Derek Colfer gave a session on the future of NFC in the Canadian mobile industry, saying that it’s still going to take awhile for things to get going. He cautioned his audience to consider that it took nearly a decade to get the credit card chip and PIN rolled out in Canada, so we shouldn’t expect to see mobile payments rolling out in 2012. Nevertheless, the Visa booth allowed visitors to practice using NFC technology to get some ice cream. Pretty awesome.

Also, Doug Stephens, President of Retail Prophet Consulting, and Candice Faktor of ShopCatch began the second day of Dx3 with an interesting keynote on the retail space. Stephens was a man of the future, looking ahead into retail 20 years from now, whereas Faktor focused on present-day retail. Both speakers concurred that mobile has shaken up the retail industry unlike anything ever before seen.

Another exciting event was the startup “pitch-off” at the Intertainment Media Incubation Zone. Five contestants were given five minutes each to pitch their plan. The winner was the Toronto-based startup, Stylsize, who showcased their very cool online retail mobile solution with its advanced apparel-fitting technology.

Two interesting mobile-related myths that were actively debunked at the show were about group buying and broadcasting apps. There was a charge to make attendees better understand that the emphasis for group buying is not about “will I make a profit?”, rather customer acquisition. And that broadcasters are missing the mark by creating apps that just copy their TV experiences without adding value and making them “Mobile friendly.”

And of course Plastic Mobile was there, bringing the mobile-retail relationship to life with our interactive candy shop, which was the talk of the Dx3 highlight list.

After such a great forum this year, we can’t wait to see what’s in store for 2013.

In the News

Just some of the people who think we’re pretty cool (thank you!).

Bloomberg

Market Wire

Yahoo! Finance

Canadian Business Opportunities

Euro Investor

Last Sunday, we were in New York to celebrated our Webby win for our Pizza Pizza app. The Award show was hosted by the hilarious Lisa Kudrow. Every winner had the chance to give a 5 WORD acceptance speech. Check out the video below on what Plastic Mobile and Pizza Pizza said:

Check out Melody Adhami’s interview for AppTV. If you want to go straight to the segment, it’s around the 21 minute mark. Our Queen of Apps discussed the recently launched PlayBook app called Hockeycentral and winning a Webby Award for the Pizza Pizza app. In addition, talked about Plastic Mobile’s new online app studio, Joomo, to help bloggers and content providers build mobile apps for all operating system at no cost.

Our Melody Adhami (aka Queen of Apps) speaks with Rob Woodbridge for UNTETHER.tv. The interview discusses the fast growing pace of mobile, how companies should implement an effective mobile strategy, as well as predicting the future of the mobile space.

See video below. Here’s the full article.

(May 3^rd, 2011)  Plastic Mobile and Pizza Pizza are honored to win a Webby Award for their recently launched pizza ordering iPhone app. Under the category of Mobile Shopping for smartphones, the members of The International Academy of Digital Arts and Sciences awarded the Webby to our Pizza Pizza app. This mobile ordering app was in the running with giant US brands such as Target, Walgreens, Consumer Reports, and Gilt.

In the entire category of mobile, both Plastic Mobile and Pizza Pizza are the only Canadian company to receive this prestigious award. “We are absolutely thrilled to receive this award and excited to represent Canada at the Webby Gala,” says Melody Adhami, co-founder of Plastic Mobile and crowned Queen of Apps, Globe & Mail.

The 15^th Annual Webby Awards attracted nearly 10,000 entries from all 50 US states and over 60 countries worldwide, as it’s the leading international award honoring excellence on the Internet that includes mobile, websites, online film & TV, etc. The Pizza Pizza app has been ranked #1 Lifestyle app in the Apple iTunes store, and a favorite app among Canadians.

Share this news on Facebook and Twitter – use a shorten URL:

http://bit.ly/jefXOq

Our Twitter & Hashtag:
@PlasticMobile
@PizzaPizzaLTD
@TheWebbyAwards
#webbys

Download the Pizza Pizza app:
http://itunes.apple.com/ca/app/pizza-pizza/id425026119

Graphics of the app:

http://www.plasticmobile.com/media-pizza-pizza-iphone-app/

Media Contact for Plastic Mobile:

Salome Sallehy

Great news from the Plastic Mobile office, we’ve been honored with the FWA Mobile Of The Day (MOTD) Award for our Pizza Pizza Ordering App. Check out the link here. Also, our project is featured on the FWA’s homepage.

The FWA, stands for Favourite Website Awards, is an industry recognised award program, established in 2000, showcasing projects which use cutting edge technology, “together with inspirational ideas, that lead the way for future generations.”

We are so happy for this prestigious award and be recognized among our peers in mobile and for our work on the Pizza Pizza app.

I was honored last week to be apart of Amber Mac’s new weekly series called Wired Women for the Globe & Mail. Especially to be referred as the Queen of Apps. In case you haven’t seen the feature, here’s a link.

It’s great to see more women be recognized in the mobile space and I thank Amber Mac for taking on the initiative. I look forward learning about more talented Canadian women in the space through the Wired Women series.

We are honored to share the news that our Pizza Pizza mobile app got a nomination from The 15th Webby Awards. With thousands of applicants, the Pizza Pizza app was selected as top five in the category of Mobile: Shopping.  The Webby Awards are the leading international award honoring excellence on the Internet that includes mobile, websites, online film & TV, etc.

We are competing against large US brands like Target, Walgreens, Consumer Reports, and Gilt. And we need your support to earn the Peoples Voice Award.

The Pizza Pizza app is ranked as #1 Lifestyle app in iTunes store, and a favorite app amount Canadians.  Your vote would help us immensely. It’s easy and will only take a minute, visit this link:

http://webby.aol.com/media_types/mobile-web?focused_on_category=882#cat_id_882

Share with friends on Facebook and Twitter – use a shorten URL:
http://bit.ly/guLUu0

Our Twitter & Hashtag:
@PlasticMobile
@PizzaPizzaLTD
@TheWebbyAwards
#webbys

Download the Pizza Pizza app:
http://itunes.apple.com/ca/app/pizza-pizza/id425026119

Graphics of the app:

http://www.plasticmobile.com/media-pizza-pizza-iphone-app/

Palm Pre has yet to release more information on their verison of the app store and the pricing model behind releasing Palm apps.

However, today they opened up to developers a preview of their Mojo SDK which can be accessed here. If you’ve got some time (approximately an hour) watch this O’Reilly Webcast with Mitch Allen, Palm’s Software CTO, about developing applications with their development kit. Also, they’ve got the first chapter of their webOS available for free. Enjoy.