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Google Maps Navigation on new Motorola Droid

You may not have heard but the new Droid phone by Motorola was released today and it has created quite a buzz in the tech world not to mention an unfortunate drop in some GPS on board navigation manufacturers.

The new Droid phone is the very first Android phone to run Android 2.0, and Google Maps Navigation is the talk of the town.  Not only is the Google Maps Navigation application better than on board navigation devices since its connected and online, but it is a better navigation tool than other mobile devices since it has a slew of new and advanced features including:

  • Easy search (no need for address)
  • Voice search
  • Traffic information (from data sources and crowd sourced from app),
  • Street view close up pictures when you get near your destination.
  • The car dock mode gives bigger icons and auto-voice mode

It’s impressive to see such grand strides in the mobile space but not unexpected since for companies like Google its just an extension of what they currently have.  As Google leads the way, we will see that it is only natural to extend digital offerings to mobile devices.

Enjoy the video and if you don’t have a data enabled phone you love, give the new Droid phone a real consideration (if for nothing else than the street view on the Google Maps Navigation app).

Branded applications on the iPhone

There has been a lot of buzz around the iPhone and obviously some brands are jumping on the opportunity to reach their consumers on this new and exciting medium.

On my iPhone blog, I discussed an application that Charmin did in partnership with a mobile company in the US and its now nice to see that brands in Canada are not only catching up but are sometimes ahead of their American counterparts.

Mazda Canada is one example of a brand that has now entered into the mobile playing field and has done so ahead of their Mazda counter parts in the US.  They have recently released an iPhone application called Concert Quest that allows Canadians to search (based on their location) for upcoming concerts in their cities.  Mazda has very delicately branded a utility music application for users that are in the market to find concerts.   They have coincided the launch of this application with the launch of their new Mazda 3.  Mazda has made a great entry into this space and it will be nice to see others join them in the near future.

Branded applications are likely going to become more popular as brands work to differentiate themselves and enter the mobile space.

Got an iPhone? Try it out for yourself: Concert Quest iPhone app

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