Mobile Snippet: Nokia Vs. Google. Round XXXXXX
by Sarah Plummer on 30th November 2011The battle for market share, and bragging rights, continues between Nokia and Google.
Google has already captured the great wide outdoors with its Street View fleet logging outdoor spaces for Maps. Naturally, they’re now looking at documenting indoor arenas. According to today’s reports, the popular app 6.0 version is set to hit the android market in the US and Japan, including retail and airport floor plans.
And so, Nokia has apparently begun furiously preparing it’s own version of the mobile behemoth’s indoor maps for wireless users. They plan to use Bluetooth 4.0 for the indoor navigation and location service, with hopes to entice a gaggle of partners to outfit retailers, malls and other public spaces with inexpensive antenna arrays to track a user’s movements via device-embedded Bluetooth tags. They also mention equipping large stores with tagged carts to track and study consumer behaviour.
We can’t help wondering if this game of one-up-man-ship isn’t getting a little tired, but as mobile enthusiasts, we can’t wait to see what they’ll come up with next!
Take peek at the proposed equipment here.
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