The First Joomo Demo

As we sat amongst our hacks/hackers peers and colleagues from the publishing world, we were giddy with anticipation to do a live demo our new platform Joomo. Joomo is an automated platform that enables anyone to create high-quality custom native mobile applications across all mobile devices. With a web-based studio you can create, edit, track and customize every aspect of your app, all for free.

When our host, Phillip Smith, told the audience that Plastic Mobile is going to build an application in the duration of our 8 minute presentation time slot, there were many skeptical faces in the crowd. Now I’m not going to toot the Joomo horn, and write about how unbelievably easy to use it is, or the incredibly engaging user experience, or how it’s simply visually stunning. And I’m certainly not going to get into the whole native back end discussion and the genius behind that, rather I’m just going to let you witness how Melody and Sep delivered as promised, and built an app for ’29 Secrets’ in approximately 5 minutes.

Warning: The quality of the video is not Oscar-worthy, but then again that’s usually how it is when something rare and awesome happens and we spontaneously try to capture it. Think of UFO videos-never great.

In 1997 Steve Jobs launched the ‘Think Different” campaign, and set out to change
the world. To state that in the last 14 years he has accomplished just that would be
precisely accurate.

As a leader and a visionary with exemplary passion and dedication he has set the
example for, not only the tech industry as it strives to serve society, but everyone
who has an idea and dares to be different…to think different. He had mastered user
experience before there was a term to describe it.

I’m not interested in recapping his accomplishments and successes as this is not an
obituary, but I can claim with confidence that if you’re reading this-and you can be
anybody- you already have had the experience of the very thing that Steve Jobs set
out to do. You have already experienced the soul of Apple and whether you care to
admit it or not, it changed your world and probably your life.

To put this man on a pedestal would be antagonistic to his idiosyncratic nature,
at the end of the day he’s only human but one that values greatness. That is the message that he has  infused into the
heart of Apple.