Plastic Mobile helps Rogers Sportsnet score the Hockeycentral app for new BlackBerry PlayBook

Plastic Mobile has teamed up with Rogers Sportsnet to develop a hard-hitting Hockeycentral application for the launch of RIM’s BlackBerry PlayBook.

“With playoff hockey in full swing, this app will become your immediate guide for all hockey news and analysis,” says Melody Adhami, President of Plastic Mobile. “Being hockey fans, we really enjoyed working with the team at Sportsnet and Mobile product development at Rogers Digital Media to build the application for the launch of this exciting new tablet.”

Whether you’re a hockey buff or just jumping on the Playoff bandwagon – the Hockeycentral App for the BlackBerry® PlayBook™ will be your mobile broadcast hub for all hockey highlights, scores, news, and analysis from top hockey insiders in the industry.  The app also includes breaking news on Twitter from the Rogers Hockeycentral panel as well as latest coverage and editorials. The app is available free in the BlackBerry App World on launch.

We are truly pleased with the outcome of the Hockeycentral App for the BlackBerry PlayBook and the immediate access to NHL news that we are providing hockey fans,” said Pary Bell, Vice President of Product, Rogers Digital Media. We are excited to release this dynamic and useful app just in time for the launch of the PlayBook and the Stanley Cup Playoffs.”

Avoid the penalty box and download the app here.

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About Plastic Mobile

Plastic Mobile is an award-winning mobile marketing agency, working with some of North America’s best brands. Plastic Mobile expands their presence into the mobile space through innovative, cutting-edge strategies, user experiences and creative. They are known for many first-of-their-kind mobile initiatives, including launching the first video iPad app in Canada. Recognized for their exceptional client service, Plastic Mobile designs and delivers mobile applications and websites for all platforms, while achieving optimal results for their clients.

Founded in 2007, Plastic Mobile’s rapidly growing client list includes both Canadian and US companies, such as Rogers Communications, CBC, Unilever, Sportsnet, Liberty Science Center and Pizza Pizza. For more information on their services and client work, visit www.plasticmobile.com

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Media Contact for Plastic Mobile:

Leila Pejman
Leila@plasticmobile.com
604.644.8293