Microsoft uses its Tag technology to promote the movie Source Code with Jake Gyllenhaal at SxSWi in Austin, TX

by Leila Pejman on 22nd March 2011

Jake Gyllenhaal was in Austin, TX for SxSWi to promote his upcoming film, Source Code. Microsoft sponsored the event at The Belmont. Rightfully so, the company used its Microsoft Tag to engage the tech savvy audience. Microsoft Tag is a form of QR Code and you’ll notice it on every poster, billboard, sticker, etc for Source Code. The Tag works on all smartphone platforms. When you scan the 2D code, you’ll be directed to a social-interactive game which is based on the movie. Sounds geeky cool. Will the Tag drive you into the movie theatre? This is a perfect example of how Hollywood is pushing to promote online and offline, as well as using social marketing to attract people to watch the film.

Source Code is an action thriller centered on a soldier who wakes up in the body of an unknown man and discovers he’s part of a mission to find the bomber of a Chicago commuter train.The film is directed by Duncan Jones (David Bowie’s son). Check out the trailer.

Here’s a video on Microsoft Tag:

This entry was posted by Leila Pejman on Tuesday, 22nd March, 2011 at 1:55 PM and is filed under Marketing, Microsoft, News, SXSW, South x South West, Technology, Windows Phone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Microsoft uses its Tag technology to promote the movie Source Code with Jake Gyllenhaal at SxSWi in Austin, TX

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