Retail’s Big Show: Mobile… the talk of the town
by Christopher May on 10th January 2011Attending this convention i hear echos of words here that I hear at all the conferences and conventions I’ve been both speaking at and attending this past year: Mobile, Mobile Mobile! So why the sudden frenzy? …one could say it’s because the fruit is ripe for the picking. Over the past couple days I have listened to many of the top retailers speak to in some cases verbatim what I have in a couple of my keynotes I’ve presented. IT excites me to see this convergence where brands, retailers and agencies share a very similar mindset, for this is the right fodder for the magic to happen. Over the next couple days I will be recapping some sessions and moments at the event, but to start I’ve jotted down a couple quotes that I found to be on point:
“Technology is secondary to the customer experience”
Phil Mckoy, Target
“Mobile is about communication – a means of making business better”
Andrew Koven, Steve Maden
“Mobile is not just a way to give out coupons…the differentiator for brands and retailers will be apps… mobile web will still need to be part of the mix similar to the dot com”
Pratik Pal, Tata Consultancy
“Coupons are a dangerous drug, they can erode your customer and your product”
Jamey Maki, Golfsmith
Subscribe
You can subscribe to this website via RSS.
Archives
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- January 2010
- October 2009
- September 2009
- May 2009
- April 2009
- March 2009
- February 2009
Categories
- 4G Technology
- Advertising
- AIR MILES
- Android
- Announcement
- App Store
- Apple
- Apple Company
- Apple Tablet
- application development
- AppNation
- Bagel Wednesday
- Best Mobile Agencies
- Best Mobile App
- Bill Gates
- Billboard Advertising
- Bluetooth 4.0
- Candy Shop
- Cause marketing
- Charities and nonprofits
- Cisco Cius
- Cloud
- comScore
- Conference
- Creative Agency
- DIY
- Draw Something
- eTail
- Events
- Figure
- Film
- Forrester Report
- Forrester Research
- gesture controls
- Happy Birthday
- HD Voice
- Hooked on Mobile
- How To
- IAB Canada
- IBM
- In-store experience
- Interview
- iOS
- iOS apps
- iOS Clock
- iPad
- iPhone
- iPhoto
- Joomo
- Keyboard apps
- KONY 2012
- Logos Quiz
- Loyalty Program
- LTE
- Luxury Institute
- Marketing
- Mashable.com
- Mel's Thoughts
- Microsoft
- Microsoft Office
- Mixx Canada
- Mobile Agencies
- Mobile Agency
- Mobile and advertising trends
- Mobile app review
- Mobile Apps
- Mobile Awards
- Mobile Careers
- Mobile Commerce
- Mobile giving
- Mobile Hardware
- Mobile Innovation
- Mobile Marketer
- Mobile Marketing News
- Mobile ordering
- Mobile Payment
- Mobile pizza Ordering
- Mobile Presentation
- Mobile Report
- Mobile Shopping Spring Summit
- Mobile technology
- Mobile Trends
- Mobile Wallet
- Mobile with a Twist
- Music
- Networking
- News
- NFC
- Nokia
- Nonprofit mobile
- Patent Application
- PC
- Photo-sharing
- Plastic Mobile
- Play Store
- PlayBook Tablet
- PM UX
- Print Media
- QR Codes
- Quantum Computing
- QWERTY
- RIM
- Round Table Discussions
- Sample code
- Shopper Marketing
- Single and Multi Touch
- SMS
- Social Experiment
- Social Media
- South x South West
- Stylus
- SXSW
- Tablet
- Technology
- Tool Tips
- Top mobile Agencies
- Twist 'em
- UI
- Uncategorized
- User Experience
- User Interface
- Viddy
- Video
- Vimeo
- Wealth Survey
- Webby Awards
- Windows Phone
- Wireless Carriers
- Wireless Event
Tags
Next Article
Previous Article
Toronto
171 East Liberty StreetSuite 204
Toronto, Ontario, Canada
M6K 3P6
Tel: 1 (416) 538-8880
Fax: 1 (416) 273-0162
New York
138 West 25th Street12th Floor
New York, New York, USA
10001
