10 MUSTS for retailers when implementing M-commerce

Although many companies believe mobile commerce is still blossoming, mobile users’ increased adaptation to smartphones should be an emergency awakening call for businesses. Retailers should start outlining the right strategy for themselves: view the mobile space as an opportunity to influence consumers’ buying decisions and learn how to take advantage of the opportunity.

That’s okay. We’ve put together a package that will help solve all your M-commerce needs!

Dear Retailers,

As your welcome package to the mobile tech world, we’ve summed up the 10 basic MUSTS you need to know before implementing M-commerce as your survival guide. We wish you good luck on your mobile journey & we are sure it’ll be an interesting, constantly evolving, and highly competitive one.

Your neighbourhood friendly mobile experts,                      

Plastic Mobile

Top 10 Musts:

1. Know who your consumers are, how you should reach them, and how, when & why they use their mobile devices.
2. Know what you want to achieve through mobile commerce. Have an objective – yes, we are aware of how simple that sounds, and yet how daunting the task really is.
3. Pay attention to security concerns. Consumers are still wary about purchasing online which makes them even more resistant to this medium. Instill confidence in your users by developing a secure application form a reliable source, like us. We’re okay with shameless self-promotion.
4. Allow for quick-fill capabilities during the checkout process to let users rapidly enter billing and shipping information.
5. Make sure your site is accessible via any mobile device, as some consumers may start with their mobile browsers, rather than an application.
6. Offer Mobile-based loyalty programs & rewards. Consumers like incentives, especially when you’re trying to get them to use a new platform.
7. Ensure that your mobile applications have the ability to keep up with the changing capabilities of each device. Keeping up to date is key in this space.
8. Provide a quick, seamless M-commerce experience. Shoppers expect the experience to be seamless and simple. If you create a good user experience, you’ll get repeat visits and sales.
9. Make sure the mobile commerce system configures well with the existing systems. learn the lessons of mobile commerce from others who did it right or wrong.
10. Have a clear understanding of differences between m-commerce and e-commerce. For more information go to our post on e-commerce VS. m-commerce.