Branded applications on the iPhone
by Melody Adhami on 28th May 2009There has been a lot of buzz around the iPhone and obviously some brands are jumping on the opportunity to reach their consumers on this new and exciting medium.
On my iPhone blog, I discussed an application that Charmin did in partnership with a mobile company in the US and its now nice to see that brands in Canada are not only catching up but are sometimes ahead of their American counterparts.
Mazda Canada is one example of a brand that has now entered into the mobile playing field and has done so ahead of their Mazda counter parts in the US. They have recently released an iPhone application called Concert Quest that allows Canadians to search (based on their location) for upcoming concerts in their cities. Mazda has very delicately branded a utility music application for users that are in the market to find concerts. They have coincided the launch of this application with the launch of their new Mazda 3. Mazda has made a great entry into this space and it will be nice to see others join them in the near future.
Branded applications are likely going to become more popular as brands work to differentiate themselves and enter the mobile space.
Got an iPhone? Try it out for yourself: Concert Quest iPhone app
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