Sports embrace mobile, sometimes before other industries
by Melody Adhami on 28th March 2009MLB’s New York Yankees have expanded their reach to their consumers and is not running ad-supported SMS alerts. Users can get news and scores and be updated about their favourite teams on their mobile phones and advertisers get to be right there to reap the benefits.
Michael Spirito, vice president of business development & digital. has quoted that “SMS alerts are something that we started doing as a way to provide enhanced value to our customers so that our viewers can get up-to-date scores and news from the Yes Network,” “It’s an opportunity to extend our brand into the mobile universe, and we’ve seen it grow in popularity over time.
Although this is truly mobile, users need to first sign up online to both opt-in and also select their desired categories. More and more we are seeing brands and companies bridging web and mobile to get a fully integrated campaign.
What is even more impressive is that as soon as updates are seen on the website, there is a great effort to get them onto SMS and to the subscribers.
Its speaks great deals when we see companies making great efforts to mobilize their contents. It speaks about the future of the mobile industry.
Plastic Mobile Agency is based out of Toronto, Ontario and we offer brands and companies assistance in developing mobile strategies that suit their target goals.
Subscribe
You can subscribe to this website via RSS.
Archives
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- January 2010
- October 2009
- September 2009
- May 2009
- April 2009
- March 2009
- February 2009
Categories
- 4G Technology
- Advertising
- AIR MILES
- Android
- Announcement
- App Store
- Apple
- Apple Company
- Apple Tablet
- application development
- AppNation
- Bagel Wednesday
- Best Mobile Agencies
- Best Mobile App
- Bill Gates
- Billboard Advertising
- Bluetooth 4.0
- Candy Shop
- Cause marketing
- Charities and nonprofits
- Cisco Cius
- Cloud
- comScore
- Conference
- Creative Agency
- DIY
- Draw Something
- eTail
- Events
- Figure
- Film
- Forrester Report
- Forrester Research
- gesture controls
- Happy Birthday
- HD Voice
- Hooked on Mobile
- How To
- IAB Canada
- IBM
- In-store experience
- Interview
- iOS
- iOS apps
- iOS Clock
- iPad
- iPhone
- iPhoto
- Joomo
- Keyboard apps
- KONY 2012
- Logos Quiz
- Loyalty Program
- LTE
- Luxury Institute
- Marketing
- Mashable.com
- Mel's Thoughts
- Microsoft
- Microsoft Office
- Mixx Canada
- Mobile Agencies
- Mobile Agency
- Mobile and advertising trends
- Mobile app review
- Mobile Apps
- Mobile Awards
- Mobile Careers
- Mobile Commerce
- Mobile giving
- Mobile Hardware
- Mobile Innovation
- Mobile Marketer
- Mobile Marketing News
- Mobile ordering
- Mobile Payment
- Mobile pizza Ordering
- Mobile Presentation
- Mobile Report
- Mobile Shopping Spring Summit
- Mobile technology
- Mobile Trends
- Mobile Wallet
- Mobile with a Twist
- Music
- Networking
- News
- NFC
- Nokia
- Nonprofit mobile
- Patent Application
- PC
- Photo-sharing
- Plastic Mobile
- Play Store
- PlayBook Tablet
- PM UX
- Print Media
- QR Codes
- Quantum Computing
- QWERTY
- RIM
- Round Table Discussions
- Sample code
- Shopper Marketing
- Single and Multi Touch
- SMS
- Social Experiment
- Social Media
- South x South West
- Stylus
- SXSW
- Tablet
- Technology
- Tool Tips
- Top mobile Agencies
- Twist 'em
- UI
- Uncategorized
- User Experience
- User Interface
- Viddy
- Video
- Vimeo
- Wealth Survey
- Webby Awards
- Windows Phone
- Wireless Carriers
- Wireless Event
Tags
Next Article
Previous Article
Toronto
171 East Liberty StreetSuite 204
Toronto, Ontario, Canada
M6K 3P6
Tel: 1 (416) 538-8880
Fax: 1 (416) 273-0162
New York
138 West 25th Street12th Floor
New York, New York, USA
10001
