Google Nexus

Last week Google took over a conference center in San Francisco to announce a number of new offerings that it plans to launch by the end of the year. Now that the dust has settled, we can see what their announcements really mean for the mobile and tech industries. In front of a room of a hundred journalists, tech insiders, and friends, Sundar Pichai hosted his first event as Google CEO (surprisingly there was little to no mention of Alphabet during the event).

The event may not have been full of surprises, but it is always nice when rumored specifications and release dates are confirmed or revealed for the first time. There wasn’t a lot of groundbreaking news that came out of the event, but what did come out was a number of practical upgrades to current offerings. Pichai began the event by revealing a number of truly staggering statistics which help grasp how important Google is to the technological ecosystem. Android has 1.4 million users a month on average, which means that one fifth of the world has a phone running a version of the OS. He also proudly stated that 30, 000 Chromebooks are being activated every day. These statistics were attention grabbing, but everyone in attendance- and viewing online- were there for what came next; the hardware announcements.

Here are the top five stories to come out of the event:

1)Nexus 6P & 5X
Google is unique in the mobile world because it is not linked to a single manufacturer. The Nexus 5X is made by LG, while the Nexus 6P is made by Chinese manufacturer Huawei.

Nexus 6P
Google is calling the 6P its most premium phone to date. Upgraded features over the Nexus 6 include, a new front-facing camera and rear camera that can shoot 4K video, a new USB Type-C port which claims to charge a phone twice as fast as an iPhone 6 plus, and a new rear fingerprint sensor called the Nexus Imprint.

Nexus 5X
The Nexus 5X is positioned as the Nexus line’s affordable option, but still boasts most of the same upgrades as the 6P. It has two new cameras, the new charging port, and the fingerprint sensor on the rear of the phone. In addition the 5X also has a larger display and battery life than its predecessor.

Both phones are currently available for pre-order, with shipping dates set for the end of October. Initial reviews have been positive, but without the final version of Marshmallow running on the devices that were tested, it is unfair to produce a final verdict. The comparisons to the iPhone 6s and 6s Plus are inevitable, and it will be interesting to see if the two Nexus phones can reach similar pre-sale numbers.

2)  Android Marshmallow
Android had already announced its sixth iteration operating system back in May, but its release date and a more polished understanding of its features were finally presented. The tastily titled Marshmallow, has begun rolling out on Nexus devices this week, with all others to follow shortly. The upgrade integrates a newer lock screen, fingerprint support, a new app drawer, Google Now On Tap, simplified permissions, among other features. The most anticipated feature would be Now On Tap which enables the integration of google searches and voice interaction into individual apps.

3) Chromecast 2 & Chromecast Audio
At a $35 the Chromecast 2 and Chromecast Audio come in as the most affordable pieces of hardware unveiled at the event.

Chromecast 2
This small fob connects to any TV via HDMI cable, and mirrors content from your Android phone through the Chromecast app. The Chromecast 2 is a welcomed upgrade of its first generation, as it can support the casting of thousands of more apps than its predecessor (eg. Netflix, Sling TV, Discovery, Google Photos, and DirecTV NFL Sunday Ticket). Chromecast 2 enters into a crowded streaming media device marketplace to compete against Apple TV, Amazon Fire TV, and the Roku Streaming Stick.

In an interesting turn of events Amazon announced Friday that it would no longer be selling Chromecasts on its site. Losing the support of the world’s largest retailer may hurt the Chromecast 2’s sales, but Google is still very optimistic about its launch.

Chromecast Audio
Although almost identical in design to the Chromecast 2, the functionality of Chromecast Audio is much different. Chromecast Audio is to music, what Chromecast 2 is to videos. You plug the device into an audio output source like an A/V receiver or a powered speaker and stream audio over WiFi from your phone. It doesn’t have many bells and whistles, but simplicity is one of its selling points. Some detractors may point to the fact that Chromecast 2 does everything that Audio does, and also has the ability to cast video. The only difference is that Chromecast Audio is able to transmit the audio at a higher quality because it does not have the excess strain of video. So if you are an audiophile who is looking for a way to seamlessly stream music over speakers, this could be the device for you.

4)Pixel C
Google’s final offering of the event was the Pixel C, an Android convertible tablet with a removable keyboard. This 10.2-inch tablet will run Android 6.0 Marshmallow, and is equipped with an Nvidia X1 processor and 3GB of RAM. At $650 the Pixel C is priced closer to a laptop than a tablet, and the jury is still out on whether or not it is worth the investment. To be judged as successful it will have to show that it can act as an all-in-one mobile device that can take care of all your computing needs. To make a splash in the market, the Pixel will need to combine the usability of a tablet and the productivity of a laptop.

5) Everything Else
New hardware took center stage at Google’s special announcement, but there were still some interesting supplementary services that were highlighted. Google Play Music and Google Photos both have updates to make sharing with family and friends easier. As well, the Chromecast app has announced a number of new applications and features to coincide with the Chromecast 2 launch. Another interesting topic discussed was Google’s own mobile network- Project Fi. Google Fi works by combining WiFi calling with a compatible cellular network connection. The announcement stated the Fi would now work with the two new Nexus phones as well as the older Nexus 6.

Google has been busy after changing its name to Alphabet, and this special announcement only affirmed this. Google is hoping that these new products- launched just in time for the holiday season- will be able to drive its end of year numbers.



Last week we profiled Oana’s whirlwind sailing adventure, but she wasn’t the only one at Plastic to get their “One Thing” wish granted. If you didn’t check out the story, here is a little refresher. The Plastic Exec team wanted to allow staff to flex their creative and adventurous muscles while also awarding them the opportunity to do something they had never done before.

The second lucky Plastic employee to be awarded their “One Thing” was  Alex from the Marketing Team. Alex had been bungee jumping, skydiving and travelled all over the world, but the thing he wanted to do was right in his own backyard. As a lifelong Torontonian he was embarrassed to admit that he had never been up the city’s most iconic landmark- The CN Tower. But taking the elevator to the top and standing on the glass floor was not enough for this thrill seeker. He wanted to take on the EdgeWalk. If you don’t know what the EdgeWalk is, it’s a hands-free walk around the rim of the CN Tower, 116 stories (1168ft) above the city. That doesn’t sound so bad…

Luckily for us, Alex was able to survive the exhilarating experience and made it back to tell the story. Alex was thrilled and can’t wait for the next unique adventure Plastic has in store!


Plastic Mobile has had a long- or as long a history as possible- with wearables. That is why our Founder & CEO, Sep Seyedi, jumped at the opportunity to discuss the subject with is a technology research firm that melds B2B research and newer consumer review services. They are currently running a series of interview on the wearable technology industry.

In the interview Sep touches on how Plastic got involved with wearables, current wearable apps for our clients, their development process, and the future of wearables.

If you, or anyone you know, is interested in designing- or just have a general curiosity- for wearables and their apps, this interview should not be missed!

Click the link here to view the article.

Also check out these two Clutch articles where Sep is quoted, here and here.

What would you do with $500?

By on September 25, 2015

Screen Shot 2015-09-25 at 3.20.14 PM

If you were given the opportunity to do something that you had never done before, what would you choose? Skydiving? Bungee Jumping? Learn a new talent? Start a new hobby? The possibilities are as endless as your imagination.

The Plastic Mobile Management team was also curious about this question. So they decided to give the Toronto staff an opportunity to answer it. The rules were simple:
1)Pick something you have never done before, but have always wanted to do
2) You are open to anything with a value of up to $500
3) Make a creative pitch as to why you should get the opportunity

When the question was first proposed, the office collectively went into a frenzy scheming up a wild array of ideas (mostly revolving around the pooling of money and spending it in ludicrous ways). “We should buy an island! We have always wanted a remote office,” ”Let’s buy a boat!” “Let’s throw a raging party.” Sadly none of these ideas came to fruition, but there were a few Plastic employees who were able to do their “One Thing.”

The first person to get their wish granted by the “Plastic Genies” was Oana, who decided to confront her fear of sailing and take to the open waters. With the help of her trusty GoPro, Oana was able to capture the experience of learning to sail on video for all to enjoy- concussion and all! After seeing her amazing video, there were definitely a couple of jealous staff around who now wish they had taken advantage of the offer.

This just goes to show that there is never a dull moment at Plastic Mobile. One day you may be putting the finishing touches on an app for a client, and the next you have the opportunity to become a modern day Captain Jack Sparrow! We now look forward to seeing the videos from the others who attempted their “One Thing,” but Oana’s video will surely be tough to beat!

If you want to find out how Oana survived after capsizing her boat (SPOILER ALERT) be sure to check out Oana’s Sailing Adventure Here!


With the launch of watchOS 2- and some new accessories- this week, the Apple Watch is much closer to its potential than it was when it originally launched in April. Following the release of iOS 9, watchOS 2 is released just in time to take full advantage of the sales boost that will come from the looming holiday season. For those that have an Apple Watch it is a welcomed enhancement, and for those who haven’t purchased one yet it may be enough to convince them to jump on board.

As Apple Watch apps developers, we are extremely excited to take advantage of the new features that this upgrade allows. In case you missed the watch OS 2 announcement, here is a highlight of some of the new features we excited about:

Native Apps
The biggest announcement for Apple Watch that came out of the September 9th Apple Special Event was the ability for apps to work natively on the watch- although some may argue it was their new partnership with Hermes!. Previously, apps would run on a synced iPhone and then project an interface onto the watch. This led to an inevitable delay while the two devices sent information back and forth. Running natively allows the watch to handle much more robust functionality in apps, while also making them faster and more responsive. As well, the apps now have more access to the device’s features, which means that users will be able to do much more from their wrist without ever having to pull out their phone. Most of theses features, such as the Taptic Engine, microphone, and accelerometer were already in place with the original watch launch, but only now are third party apps able to take advantage. Showing that Apple had the hardware in place all along, but wanted to make sure they were able to back it up with the correct software before deploying these features.

New Watch Designs
Although they have nothing to do with the watchOS 2, new watch bands are of high importance when you consider that a lot of the allure around wearables are their aesthetics. Alongside the OS announcement, Apple released two new case colours and a wide array of new bands, including the aforementioned collaboration with Hermes. The partnership with the Parisian luxury brand seems very organic considering both brands are highly centralized around the quality of both form and function. With wearables the line between technology and fashion accessory are blurring, and Apple hopes that this will allow them to benefit from the fashion-forward tech consumer.

Time Machine
Time Machine takes advantage of the new ability to scroll through time-sensitive information using the digital crown to scroll backwards and forwards in time, without having to open an app. Although not as useful as an actual time machine, this feature does seem like it will come in handy when paired with utility apps such as weather, transit, news, or calendar apps.

Facetime Audio
Always wanted to look like a spy while talking to your friends, well now you can with Facetime Audio for the Apple Watch. Facetime Audio takes advantage of the built-in microphone, which was previously only used for communicating with Siri. Talking into your wrist in public may not be socially acceptable yet, but your phone is out of reach it’ll be very practical.

New Watch Faces
Another subtle change to the user experience of the Apple Watch is the addition of three new watch faces- basically the wallpaper for your watch. You can choose to set your background as a single photo from your photo album, let it scroll through your photo albums, or have a scenic time lapse photo. For those who believe customization is key, this will be an exciting feature.

Other Features
The watchOS 2 upgrade also integrates a new nightstand mode for when it is charging, an upgraded messenger platform making it easier to connect with friends, and an upgrade to Siri which makes her more versatile. The watch now also allows for third-party complications, which are small pieces of information which appear directly on the watch face to provide quick access, similar to widgets on a Mac.

This upgrade to the Apple Watch is more about the possibilities it brings about rather than the immediacy of its features. Not until native watch apps start to flood the market will this upgrade really flex its muscles. The Apple Watch (and wearables in general) are definitely making strides toward becoming “must-haves” in the tech ecosystem, and adoption will likely occur rather quickly.

Mobile X Blog Post

With all the popularity surrounding Virtual Reality (VR) and Augmented Reality (AR) these days, it was inevitable that mobile companies would try and discover how mobile could leverage the technology. Enter Mobile-Hybrid Solutions. Hybrid solutions are able to harness the power of your smartphone to transport you into a virtual environment.

These Hybrid solutions resemble the most popular VR head-mounted displays (Oculus Rift, HTC Vive, and Playstation VR, etc.), but instead of housing a computer in the headset, the user snaps in their phone to create the theatre-like atmosphere. This creates a low-cost alternative to VR specific hardware, which lowers the barrier of entry for consumers to a reasonable price.

There are only a few of these systems currently on the market, but we expect that market to grow once consumers begin to realize the experience that VR products can create. Here are examples of the two most popular Mobile-Hybrid Solutions currently on the market:

Google Cardboard

When creating Cardboard, Google was looking to create a do-it-yourself VR system, with the hopes of making VR accessible to a wider range of consumers. Google Cardboard is actually a set of instructions on how to assemble the system from materials for as low as $5. Once assembled, the user places their iOS or Android phone inside to view apps specifically designed for the system. Although not as technically robust as Google’s other VR/AR offering, Google Glass, Cardboard is still a fun and cost effective way to enjoy VR.

Samsung Gear VR

The first offspring of Samsung’s partnership with Oculus Rift is the Samsung Gear VR. Unlike Google Cardboard, Gear VR is only compatible with specific models of Samsung Smartphones. This exclusivity can be seen as a clever marketing move used to maintain brand loyalty, but it may also limit the device from seeing widespread success. The Gear VR is important because it shows how important the software component is for the VR experience. While most other VR/AR devices have their software built right into the headset, the Gear VR allows the user to harness the power of their smartphone.

Looking for more insights on Virtual and Augmented Reality? Check out our newest Mobile X Report which features all you need to know about VR and AR, so that you can be an expert on the subject the next time it comes up!

You can read the report Here.



It all began with a simple, yet intriguing, announcement in August. “Hey Siri, give us a hint.” Even though the whole world knows that Apple loves to introduce new products in September, and most of their announcements have been leaked before the event, Apple still somehow manages to induce childlike excitement in Apple fans across the map.

While Intel had BMX bikers and robotic spiders at it’s 2015 Developer Forum, Apple stuck close to the black turtleneck and jeans (aka simplicity) vision of founder Steve Jobs with their new announcements. Whether or not you are a fan of Apple products, you have to acknowledge that they know how to make an introduction.

CEO Tim Cook, began the keynote event but quickly handed the reigns to a number of other individuals used to better explain aspects of their new devices and accessories. Switching between live demonstrations and pre-produced videos, the Apple event had the room captivated for it’s duration. All 7,000 attendees (Apple employees, media, industry insiders, etc.) were busy snapping photos and blogging (and oohing and aahing) away after every big reveal.

Not one to shy away from hyperbole, Apple made some bold statements to lead into their main announcements that spanned a wide range of product categories. For those who weren’t able to watch it, or were too mesmerized by the performance to remember anything,  here is a recap of all that came out of Apple’s San Francisco announcement:

1) Apple Watch
“We can’t wait to see what else developers do with the Watch”
Cook was quick to get into the Apple Watch with very little introduction. The majority of this portion focused on new watch faces colours, teaming up with fashion brand Hermes for a set of bands, and new 3rd party apps (Facebook messenger, iTranslate, GoPro, and Airstrip). However, the biggest news for Apple Watch owners, and future owners, was the introduction of Watch OS 2, which will allow apps to run natively for the first time. These apps will be much richer, more engaging, quicker, with greater capabilities.

2) iPad Pro + Smart Keyboard + iPad Mini 4 + Apple Pencil
“The biggest news in iPad since iPad”
The iPad Pro (following in the nomenclature of the MacBook) is billed as the most powerful iPad yet, with the largest display to date. Reportedly faster than 80% of portable PC’s shipped within the last 12 months, the iPad Pro includes a screen size of 12.9” and 2048×1536 resolution. Apple also announced a Smart Keyboard Cover to be sold alongside the iPad Pro. The Smart Keyboard features the new Smart Connector, which is made up of three circles on the side of the iPad Pro and connects magnetically to carry both data and power. The biggest surprise (read as surprisingly unleaked) of the event came in the form of a pencil. Leave it to apple to find a way to collectively excite millions with a pencil. The Apple Pencil (which is Apple speak for a stylus) works directly with the iPad Pro and is force sensitive and allows for you to use your finger and stylus congruently. The Apple Pencil is charged by plugging it directly into the Lightning port of the iPad Pro. A new version of the iPad Mini, the iPad Mini 4, was also announced.

3) Apple TV + tvOS
“The future of TV is apps”
Apple believes that TV is following the trajectory of mobile, and that consumers are looking for . The main focus of the new device is it’s ability to run applications using the operating system, tvOS. The new apps are controlled by the similarly new remote which allows for the user to control the device by either using the touch pad or voice controls, complete with Siri. The new remote works with Bluetooth 4.0 rather than infrared which eliminates the need for line of sight. Apps for sports, TV, movies, and games were all used off to show the new entertainment opportunities available with Apple TV.

4) iPhone 6S & iPhone 6S Plus
“We have changed everything about these new iPhones”
The last announcement of the event was saved for the iPhone 6S (4.7” retina screen) and 6S Plus (5.5” retina screen). The two new iPhone iterations improve on their predecessors with improved 12 megapixel rear cameras, 5 megapixel front-facing camera, faster WiFi/LTE, stronger glass, faster A9 processor, 4K video, and stronger aluminium frame (probably to address the bending problem of the iPhone 6 Plus). A new 3D touch feature was also previewed, which allows the screen to sense multiple levels of pressure which can be useful for a number of existing and future apps. Live Photo’s is a new feature which automatically captures a second and a half on either side of a photo and allows it animate when viewed later with a force touch.

Apple has always used these September events to generate excitement and momentum going into the holiday season, and it will be interesting to see which of the new products will have the biggest impact come the end of the year.


The CNE, Labour day, the final month of the MLB’s regular season; all the signs pointing to the end of summer are here. This means that it is time to begin thinking about school again (Ugh!), and with that comes the yearly event of back-to-school-shopping. The idea of back-to-school shopping used to mean going out to fill your backpack with new pens, paper and binders. However, the increasingly digitally connected world we live in means that our mobile devices also play a role in this period. A 2014 back-to-school study found that 89% of back-to-school shoppers used their mobile device to find merchandise during this time frame. This is because parents want to be assured that they are getting the best deal possible.

With the average Canadian parent expecting to spend over $300 per child during this time period, this is a great time for app developers to market their products. Teachers and administrators are now utilizing mobile technology in classrooms more than ever with the increasing number of educational apps being developed for smartphones and tablets. Educational mobile apps are now seeing the boom that educational computer programs saw in the 90’s and 2000’s. These apps are making their way into classrooms all the way from kindergarten to university. The main problem right now is that there is such a large number of apps out there which makes it tough to locate the best ones. Sure, you could go to the app store and look for the highest rated apps, but that does not always tell you the full story. Luckily for you, the Plastic Mobile team has scoured through hundreds of education apps to find the ones that will help satisfy your thirst for knowledge.

There are a number of utility apps such as Dropbox, Skype, and Google Docs that have changed the way students work, but for the purpose of this article we will be focusing on 5 apps which were created for the purpose of learning.

Lumosity (iOS, Android)
Lumosity is a free “Brain-Training” app for iOS and Android which hinges on the concept of neuroplasticity, which is the idea that your brain changes over time. Since its launch for iPhone in 2010, the app has seen international success, placing #1 in the Education category in 70+ countries. The app begins by asking you which skills you would like to improve on, and then offers you games based on those specifics. You also take a brain test to set a baseline score, which allows you to come back later and see how (or if) you have improved. How much you stand to gain from the app is unique to each individual, but if nothing else it is a fun, quick, and simple way to test your brain (and gain some bragging rights with your friends.)

TED (iOS, Android)
For those interested in seeming like the most educated person at their next dinner party, this app is perfect. The TED app allows you to browse through the more than 1,000 speeches that have taken place at TED conferences from around the world. Ranging in topics from technology, to design, to culture, these talks have had such prestigious alumni as Bill Clinton, Al Gore, Bill Gates, and Larry Page. Whether you view these talks as educational, inspirational, or entertainment, this app will definitely keep you busy.

Coursera (iOS, Android)
This review could easily have focused on, Udacity or any of the other MOOC (massive open online course) providers, but Coursera seemed to be the easiest to use. Similar to it website, the Coursera app allows users to watch real lectures from a select number of universities for free. The app should not be judged as a stand alone app, but as a supplementary piece that extends the experience of the website. This is because the app versions do not allow users to participate in class quizzes, assignments, or exams (which you can do on the website), but it does allow you to watch the lectures on the go and at your own pace.  If you have a long commute, and are looking for something productive to do, Coursera is definitely worth checking out.

Learn Languages: Rosetta Stone (iOS, Android)
Travelling abroad? Meeting your significant other’s parents for the first time? Looking to expand your business to a new country? There are a wide number of reasons why you may want to learn a new language, and the Rosetta Stone mobile app is here to help. Customers with access to the Rosetta Stone foundations can download the app for free and continue their learning on the go. Using their immersion-based method of courses and tutorials, the program aims to teach you new vocabulary and grammar in your choice of 24 languages. Mobile phones have made everyone fluent in emojis, but Rosetta Stone might just make you fluent in something useful.

Quizlet (iOS, Android)
At its core, Quizlet is designed to be used as a study aid for high school and university students. Students can make their own flashcards, or choose from millions of sets made by their peers. Once you have chosen your flashcards, the app also allows you to participate in multiple choice quizzes and games. Quizlet’s wide array of subjects makes it a great way to study alone or with friends. If you enjoy flashcards as a study aid, this app can help you avoid having to carry hundreds of cue cards around to your next study session.

The way people learn today is constantly evolving. Mobile phones allow consumers to instantly access a seemingly infinite amount of information that would have been impossible to curate in the past. While some people view mobile devices in the classroom a distraction, there is no denying their ample benefits for individuals interested in learning. Hopefully these five apps will help you make the transition back to school a little easier.


Earlier this year, the Plastic Mobile team developed a Mobile X report on trends in the industry that we saw coming. The one that intrigued us the most was the idea of creating a connected ecosystem of apps for a specific brand. While not for all brands, app ecosystems can be an effective tool for larger and more complex businesses. Using our research, we were able to make this handy infographic to help better understand the idea of app ecosystems. 

Plastic Mobile App Ecosystem Infographic-1

Blog Image Chart 3.001

When it comes to banking, most people are looking for convenience. Dealing with your personal finances are stressful enough without having to worry about bank hours and long lines. Customers want to be able to bank anytime and anywhere, and there is no better option in terms of freedom than mobile banking. Millennials have come to expect real-time mobile access to their personal finances as a baseline service. However, it is not only the younger generation taking advantage of mobile banking.

A recent forecast report by eMarketer has found that the number of US mobile phone users aged 50-to-69 that use mobile banking will increase by 16.5% in 2015. However, even with that increase, Millennial mobile phone users (58.8%) are still twice as likely as baby boomers (27.5%) to make use of a banking service on their phones.

Some baby boomers (and Gen Xer’s) are still hesitant to take to mobile banking because they find the larger screen of desktops and tablets easier to use and more secure. Only half of the baby boomers who are banking digitally, are using mobile banking. To make the transition to mobile banking easier and worry-free, banks must lean on their marketing departments to educate consumers on the specific security features of their applications.

By 2019, roughly half of American adults will be using mobile banking, and banks are starting to realize the importance of making mobile apps their primary point of interaction with their customers. Branches and ATM’s will still remain important, but our reliance on them will continue to decline overtime.

Mobile banking applications are also a great resource for banks to cross-sell their financial products, highlight their premium services, and even acquire new consumers. Many bank branches have already started to teach their tellers to promote usage of their app through education sessions.

Growth rates will eventually slow as the market matures (by 2020 the youngest baby boomers will be 55), but it is easy to assume that Generation Z will grow up in a world where the vast majority of personal banking will take place on a mobile device. In the ever competitive world of personal banking, it will be interesting to see how banks use their mobile properties to attempt to separate themselves from the competition. To prepare for this, banks must continue to evaluate the trends, and ensure they are allocating the correct resources to their mobile properties.


Not one to shy away from radical moves, Google announced yesterday that they will now be owned by company simply known as Alphabet.

The move was announced by former CEO of Google, and current CEO of Alphabet, Larry Page. “What is Alphabet? Alphabet is a collection of companies, the largest of which, is Google,” Page wrote in his letter to investors. Page believes that this will allow Google to focus more on their core offerings and become more efficient, while permitting more unique ventures to thrive under the autonomy of Alphabet.

Under the restructuring, Google co-founder Sergey Brin becomes the President of Alphabet, and Sundar Pichai will take over for Page as CEO of Google. Page and Brin will still have a hand in overseeing Google, but Pichai will relinquish his role as SVP of products and take over the day-to-day operations.

For a number of years, Google has been trying to take on a wide array of projects from robotics, to autonomous cars, to even attempting to reign in aging. By allowing these organizations to be more autonomous, they ensure that they can get the resources and maintain their vision without major impact on Google’s financials.

Additionally, this move allows Alphabet to make more multi-billion dollar acquisitions that Google, as an established brand might have hesitations making. Not having to worry about how an acquisition meshes with Google’s brand, will allow Alphabet more freedom in future developments. It also opens up more executive-level positions within the organization, which will allow Alphabet to prevent their talent from being poached by other technology companies.

To avoid confusion for investors, all shares of Google will be automatically converted over to the same number of Alphabet shares. However, Alphabet will provide Google’s financial information separately in Q4 of 2015.

The news is still very much in its infancy, and the complete ramifications of this move have yet to be revealed. But this is a very pivotal move in the tech world, and it will be exciting to see what it means for the future of the Googleverse.




In 2015, mobile gaming revenues are forecasted to reach US$30 billion worldwide, which will allow them to surpass console gaming for the first time in history. This should come as less of a surprise when you realize that mobile games like Clash of Clans and Game of War: Fire Age are generating over US$1 million per day from their iOS versions alone.

There are a number of insights that marketers from other industries can take from this, and they are shared in my blog post which you can read over at the CMA blog.

Mobile gaming isn’t just Snake and Brick Breaker anymore, it is now a multi-billion industry that needs to be taken seriously.

Eye On Wearables

By on July 09, 2015

wearablesThe wearables wave is not going away anytime soon. Instead it continues to expand into all areas of our lives. Still in its infancy and having started with smartwatches, wearables are growing up quickly changing many areas of our lives.

President and COO of Plastic, Melody Adhami, wrote about her perspective on wearables for the Canadian Marketing Association, explaining why marketers need to pay attention to this shift in technology.

Consumers are now checking their mobile devices on average 100 to 200 times a day. Wearables make it even easier to frequently view content, and marketers can take advantage of this by creating personalized content to desired audiences forging more face time with brands.

Take a read over Melody’s CMA blog post and you’ll quickly learn why the time to learn all about wearables is now.


Havas at Cannes

By on July 08, 2015

HavasAtCannesThe Cannes Lions International Festival of Creativity was all abuzz these past few weeks as top creative professionals from all around the world flocked to France to mingle and learn about the latest creative and communication trends. Havas Worldwide (Plastic’s parent communications company) was in attendance, along with Helen Pak, President and Chief Creative Officer of Havas Worldwide Canada. We had a chance to catch up with the brilliant creative guru and get the scoop on all things new and exciting at Cannes 2015. Here’s a glimpse into our chat with Helen:

Helen spoke specifically to how technology and creativity are blending together more than ever before to create innovation for brands – challenging the status quo of the human-technology experience. With more brands and agencies empowering technology as a source of inspiration for creativity, the two disciplines are no longer siloed, enabling increased innovation.

Some of the major breakthroughs at the festival included the Cannes Gold Lion awarded to Optus ‘Clever Buoy’ that uses beacon technology to alert lifeguards of potential shark attacks. There was also another emerging undercurrent of ‘creating for the common good’ in conjunction with innovation. This was a reoccurring theme – giving creativity a more meaningful purpose so that we’re not just innovating for the sake of innovation itself but rather to enhance the human experience.

Using technology to solve community problems was also a major focus at this year’s event, and brands that succeeded in doing this were the ones that used technology and creativity to enhance communities by alleviating issues and critical problems. Panasonic made strides in this arena winning a Cannes Innovation Lion for their ACH2O filtering system which filters the water created by an air conditioning unit into a drinkable product. The product innovation specifically catered to Ecuador, where water in its original form is not drinkable, however, because of the temperature of the region air conditioners are in abundance.

As Helen explains it; technology is rapidly emerging at the heart of a lot of new ideas, unlocking creative ability. Tech and utility are now working hand-in-hand inspiring innovation that didn’t exist at this scale before. It wasn’t all work and no play. The festivities were endless, along with great speaking sessions at the Palais where prominent celebrities like spoke about his wearables collection catered to the fashion industry.

A big congratulations goes out to the Havas team on their 22 Cannes Lions wins, keep up the beautiful work.





Havas Wins BrandSource

By on June 18, 2015


Recently, our friends at Havas Worldwide Canada won a partnership with furniture and appliance retailer, BrandSource. With a remarkable global footprint, Havas has dedicated themselves to working with some of the best international clients. By partnering with BrandSource, they will venture further into the retail world by repositioning the brand and creating an omnichannel-focused strategy.

As mentioned in Strategy Online, BrandSource hadn’t quite built the brand equity they were hoping for, or achieved the ad viewership that they were expecting since launching in 2012. Some of the traditional outlets like radio and TV, weren’t reaching the customers who spend most of their time on the web.


Apple’s Worldwide Developer Conference (WWDC) has come and gone but the tech world is still abuzz with all the announcements. Perhaps the biggest news was about Apple’s ninth installment for its mobile operating system, iOS 9. Although iOS 9 isn’t as groundbreaking as iOS 8, it still boasts intelligent features and functionality. Here at Plastic Mobile we’ve watched the keynote (admittedly more than once), sorted through the barrage of tech blogs, and spent our fair share of time with the iOS 9 Beta 1 to bring you this list of the top 5 features.

  1. Proactive

Proactive is a new Siri feature that aims to predict behaviour and serve up relevant information. It’s always accessible with a quick swipe left on the homescreen that brings you to a completely new experience engulfed in contextual suggestions. Proactive features trending news articles, app suggestions, contact suggestions and nearby attractions. Proactive also features a handy search API.

  1. Apple Music

It’s fair to say that iTunes launched the digital music revolution and now Apple Music looks to power the streaming music revolution. Apple Music is a digital streaming service that gives you unlimited access to the complete iTunes music catalogue anytime, anywhere. The service will offer recommendations based on your listening habits and provide curated playlists. Apple Music offers a 3-month trial for new users, after which it will become $9.99/month.

  1. iPad Multitasking

The iPad has become even more productive with the announcement of a tablet only feature on iOS 9. The multitasking features will allow iPad Air 2 owners to run 2 apps side by side, simultaneously via “Split View.”  For those who love streaming videos, iOS 9 will also allow for picture-in-picture view. For example users will also be able to watch their favorite TV show while reading emails. Owners of older iPads will be able to pin apps to a sidebar, that they can “slide over” to access quickly without leaving their current app.

  1. Low Power Mode

We have all had that sinking feeling when our phone battery is about to die. Well, iOS 9 is looking to alleviate this with Low Power Mode. Designed to give up to 3 extra hours of battery life, Low Power Mode can really be a life saver. Users have the option to manually enable it or have it automatically start at a certain battery percentage.

  1. News

Keeping in mind that mobile users turn to their devices to keep up to date with the latest news, Apple has created News app. News is a native app built into iOS 9 that aggregates news in a digestible, mobile friendly format. The app curates the news with articles specifically built for the app combined with 3rd party content. This replaces the previous Newstand app.


Push notifications have been around for what seems like an eternity! The ability to start a conversation with users via push notifications has always been one of its biggest strengths. Many apps leverage them as a way to drive continued usage and deliver value to users.

Although push notifications are seen as a fantastic tool by marketers, end users are beginning to see them in a negative light with fewer users opting in to receive them. The median opt-in rate for push notifications has dropped from 45% to 42% year over year. Although this may be surprising, there are several potential causes for this:

Over abundance of messaging: When it comes to push notifications, less is more. Apps that constantly drown users in push notifications are anything but useful and will likely lead to a quick uninstall.

Lack of personalization, contextualization: Generic push notifications that blanket all users with the same message are not effective and likely considered annoying by users. Mobile experiences as a whole have evolved and as such users demand personalization and contextualization.

Too sales-focused: Exclusive offers and discounts are a fantastic use of push notifications but like a pushy salesman, drowning a user with information about promotion will turn them away.

Can opt-in rates be turned around? Are push notifications still a useful marketing tool? What’s the best strategy for push notifications? In our Spring 2015 edition of Mobile X we take an in-depth look at push notifications and the strategies for implementing them successfully.

Havas Family Breakfast

By on June 15, 2015


Since the acquisition announced in February, the Plastic crew has been busy getting to know the many, many faces of Havas Worldwide and network teams everywhere. At our inaugural breakfast in Toronto, leaders from, Montreal, Toronto, Media, Digital and Creative teams shared their vision of the future of integration and collaboration amongst the various specialties in the network.

The morning’s discussion highlighted shared project triumphs. As the various Havas teams came together, talk focused on positioning clients to take advantage of the some of the new and emerging technologies.

We’re incredibly proud to be a part of a team of such talent and experience.


A couple of days ago Apple held their annual Worldwide Developers Conference (WWDC), where technological developments for the next year were announced to an eager crowd of Apple enthusiasts. This year it wasn’t hard to see why there was such a heavy focus on mobile and the development of native applications as these devices become more and more hardwired into our lives.

  1. iOS 9

Just as Google’s Android M took a “back to the basics” approach, Apple’s new operating system iOS 9 promises to take more of a refining approach by revamping some of Apple’s native apps. To name a few, “Notes” will expand on the real estate of the iPhone’s screen by including a drawing feature; “Newsstand” will turn a page into “News” and allow users to read from a host of publications; and “Passbook” will be renamed “Wallet” and include wallet contents not currently supported by Apple Pay. The iPad Air 2’s new “splitscreening” feature will also improve efficiency and productivity as users will be able to open two apps side-by-side. To top it off, as something that is constantly sought out by users of energy-consuming apps, iOS 9’s “low power mode” aims to extend battery life by an extra three hours.

  1. Apple Watch Software Update

While the wearables market is still in its infancy and the creation of apps begins to swell, the Apple Watch will take the next step in expanding its interactivity with its new operating system, WatchOS 2. The new operating system will offer a variety of new watch features, including the aptly named “Time Travel”, which conveniently catalogues the user’s current and upcoming events. The operating system will also allow for a new level of interactivity through play back audio and video functions. As the Apple Watch’s user experience is transformed from a convenient, visual interface into a completely dynamic device, we can only begin to ponder future applications that will completely revolutionize this growing technology sector.

  1. Apple Maps with Public Transit Directions

While Apple Maps is a readily available solution to finding directions, it has fallen short of it’s promise, especially when compared to other competing apps, especially where reliable transit routes and commute time estimates are concerned. The new revamped iOS 9 version of Apple Maps will hopefully solve all that by offering bus, subway, train, and ferry routes. Users will be able to use their iPhones as a map and payment option as Maps will display nearby stores that support Apple Pay. Toronto and New York are among the major cities to get the transit map support.

Users can see more of their convenient and intuitive devices simplifying and expediting day-to-day actions. The future of mobile technology and wearables looks very promising as Apple’s technological developments make it easier for users in search of efficiency in all arenas including shopping, commuting, and content consuming. As history of this brand has told us, we can expect adoption and penetration once the Apple brand is behind a trend.


The Google I/O Conference had some major announcements in the way of mobile tech advancement. So it was very exciting to see that many of the new technologies Google discussed were developments we’ve been working on already with some major clients.

  1. Mobile Payments and Loyalty Cards

Android Pay will replace Google Wallet, as open platform will allow developers to incorporate payments. The platform will be available preinstalled on devices with Google M, and promises to be compatible in the U.S in over 700,000 stores with NFC-based point of sale terminals.

The debate over mobile payments has gained considerable frequency. One concern is whether mobile payment platforms can replace a user’s physical wallet wholesale: cash, credit card, loyalty cards and memberships. Plastic has experienced some great success in the development of loyalty-based apps. For the AIR MILES app, we increased user engagement by including a game where users competed with other users in the pursuit to earn double AIR MILES reward miles. As technology continues to advance we eventually will never have to carry around clunky wallets, while being able to stay on top of brand online rewards via push notifications.

  1. Wearable Apps Invasion

Recently, Google has made some impressive strides with some powerful new apps for the blossoming wearables market. The intent of apps for wearable devices is to make the user experience expansive, intuitive, and convenient. Google’s latest update on Google Maps for wearables will have loaded directions stay on the screen, providing instant access to crucial information while users are on the go.

In our Pizza Pizza Apple Watch app, we worked towards innovation unseen as well as we developed a mobile countdown feature as part of the Pizza Pizza delivery guarantee. Users can observe the live 40-minute countdown on their watch to make sure their order arrives on time, or it’s free.

Also for our Apple Watch app users can look up information about a property on site. When a user is in front of a house they’re interested in, a flick of their wrist will pull up details on the house and the demographics of the neighbourhood.

Never resting on our laurels, we’re looking ahead to the next set of innovations in mobile, and we’re equally confident come this time next year, we will once again be on the same page as Google in terms of their thinking towards mobile technology and advancement.


Plastic Mobile is thrilled to announce that it has been highlighted in Clutch’s first Wearable App Development Leaders Matrix, an exclusive list profiling early leaders in wearable app technology and development.

Clutch is an innovative research firm that reviews companies by using traditional business-to-business research and consumer review services. Their criteria featured over a dozen qualitative and quantitative factors, including the ability for a company to successfully deliver a quality product to market with highly rated reviews.

Two of Plastic’s most noteworthy strengths were its market presence, and experience with clients – one of whom, Pizza Pizza, said, “We see Plastic not only as a partner but as an extension of our group. They’re very unique, and that’s why they’re very good at what they do. They stand out in their designing.”

Plastic’s Pizza Pizza app for Apple Watch was featured in the App Store on the day of the wearable device’s release.

To learn more about how Plastic Mobile is leading the next stage of app adoption, please read the press release and report from Clutch.


As the growing market of wearable technology sees more smartwatches, critics are asking what the advantages, applications and use-cases are with these new devices.

The Apple Watch, has been compared to the iPhone itself in functionality and some argue that the limited functions are hindering usability. However, the strength of the Apple Watch isn’t it being a separate interface on which to leverage every functions. Rather, it’s the simplified, convenient, and friction-free user experience that changes the way users interact with mobile apps. The features available on Apple Watch apps keep the user experience contextual, and ultimately lead to frequent and engaged user interactions – if well executed.

An instantaneous and relevant user experience design was the primal consideration in the design and conceptualization of the Pizza Pizza app, enabling customers to quickly place their favourite and recent orders with a flick of their wrist, and interact with the app utility in an expansive and functional way.

For smartwatches to be truly effective, their apps must deliver intuitive user experiences that remove friction from brand interactions and utility. While Apple Watch has limited screen real estate in comparison with some other Apple products, the user interaction is both complementary to the companion devices, as well as a robust stand alone end-to-end experience in and of itself.

The crux of the Apple Watch is that the simplicity of its apps can translate into great, unique user experiences – not whether the apps come chock-full of confusing features.

As this article states, the Pizza Pizza app “is not supposed to have bells and whistles,” as it focuses on quick and easy-to-grasp features. From the outset of the Apple Watch, we can look forward to seeing how it and other wearable technologies shape the future of the app space.

Just in time for the Apple Watch Launch, We Are Wearables held a fantastic Meetup that Plastic Mobile was excited to participate in. The night consisted of exhibitor booths, multiple panel discussions, refreshments and of course…wearable technology, including the newly launched Apple Watch. Plastic Mobile was proud to be featured as an exhibitor and participated in a panel discussion featuring some of the first companies to launch Apple Watch apps.

Jason Hyde, VP of Creative at Plastic Mobile, participated in an exciting and informative live panel to discuss everything Apple Watch and the launch of both Pizza Pizza and for Apple Watch. Jason described the user experience and user interface process for Apple Watch, explaining how Plastic Mobile set out to create an experience that gave users substance and was consistent with iOS. As the panel wrapped up attendees had the chance to ask questions to panelists. When the panel concluded people filtered out and came directly to the Plastic Mobile looking to order pizza or view houses, directly from their wrist.

The exhibitor booth run by Plastic Mobile stole the show, with attendees lining up to receive a demo and discuss wearables. The Plastic Mobile booth featured multiple Apple Watches to showcase our Pizza Pizza and Apple Watch apps. Attendees were thrilled by the live demos showcasing the ability to order pizza with just a few taps on the watch and browse the delicious Pizza Pizza menu. Furthermore, the ability to see properties for sale, call a Realtor and favorite properties using Force Touch via the app fascinated attendees.

The Meetup concluded with time for networking and refreshments from Pizza Pizza. Plastic Mobile is excited for the next We Are Wearables event!


Sep Seyedi, CEO of Plastic Mobile, was recently interviewed by App Academy, a weekly podcast where host Jordan Bryant invites experts to discuss the latest mobile technology trends.

After detailing a bit of Sep’s professional background, the unique qualities of his innovative company, and the success of smartphones, Sep reveals what is next for wearable technologies, particularly the Apple Watch.

Expanding on Plastic Mobile’s slogan for it’s user-friendly mobile apps, technology inspired by design, Sep explains, “it’s important to understand what the user needs, making it ultra-simple for them, and having a great experience in front of them. Leading with design in the experience is important for us.”

In order to build an app geared towards the user, Sep admits it’s actually more important to ask what the end-user – rather than the client – wants in the app. “Be direct and ask them what are the things that are important to them,” says Sep. He continues, “Afterwards, when you do have some creative design that you think is going to answer all that, get a few of those customers in a room and test that out, and see how it performs.”

Plastic’s response to the blossoming wearables market has been to simultaneously simplify its user-friendly apps, while working with the expansive user experience and use-cases that the Apple Watch lends itself to, and performing actions without a mobile device. Speaking about future trends for wearables, Sep declares, “I think we’re going to see a lot more interaction with the physical world… I think there’s been a lot of talk of digital wallets for quite some time… I think that the wearables, especially the watch, are really going to help propel that business – especially because it’s even easier to use.”

When asked about how mobile wallets and smartwatches could be a unanimous success if implemented correctly, Sep responds, “A simple experience like that is the same principle we’ve been taking on every app we build. Things like that and the watch: if they’re simple to use, then it will reduce friction and get people to adopt them much faster.”

Please listen to the full episode from Jordan Bryant’s podcast App Academy, available to download for free on iTunes.

Mobile X Spring 2015 - FINAL - May 15 2015 COMPRESSED

Mobile is being increasingly sought after by marketers as a tool to extend campaign experiences to the palms of customers everywhere. In many cases, various brands have opted to develop a dedicated mobile app for their campaigns.

Campaign apps can often lead to exceptionally entertaining and engaging experiences. To get there, companies must consider several key elements when curating the app experience. They include:

Simplistic Messaging: Content should be simple, digestible and easy to understand. Mobile users don’t want to dig for information, instead they expect it to be presented to them, instantly.

Interactive: Mobile excels compared to other platforms as it presents an array of technologies that can be leveraged. Each technology has it’s own pros and cons that can be combined to create the perfect interactive mobile marketing experience.

Sticky Factor: Engagement drives success. The success of any mobile app can be attributed to the engagement it drives. Providing incentive or motivation for continued use of your app leads to engagement. Creating features that are “sticky” is what really brings users back.

Value: The value provided by your app needs to be clear to the user. If they can’t see the benefits for them it’s unlikely they will download it. With device storage space at a premium users will really be looking for ways to justify an app download.

Looking for more on campaign apps? We’ve attached our Mobile X report which features analysis on some of the most successful campaign apps and the biggest mobile trends this year.

Read more here.


In the past year, with a certainly impressive amount of research and experimentation, facial and image recognition technologies have gained considerable momentum. Among the largest innovators are search engine giant Google, and the colossal online community Facebook, who have harnessed the power of revolutionary facial recognition and image recognition technologies.

Just over a year ago, Facebook released DeepFace, intending to “close the gap to human-level performance in face verification”. By merely looking at two photos, the facial recognition technology deciphers whether the photos contain the same face, irrespective of lighting and positioning of the face. With 97.3% accuracy, only second to the 97.5% accuracy of the human brain, DeepFace is an impressive piece of artificial intelligence that certainly meets its intended goal.

Similarly, Google’s image recognition technology has advanced to the point of being able to mimic human levels of understanding. Although it relies heavily on image descriptions in order to tag them, the search engine is able to identify entire scenes in photos and videos. For example, Google’s image recognition can detect a group of children playing on a jungle gym. By working with Stanford University and merging two types of neural networks, Google has made the cataloguing and searching of billions of images and videos more efficient.

While such technologies may sound fun and useful, both have stirred up considerable controversy. Some Facebook users have protested DeepFace’s preemptive and automatic tagging feature, positing that it violates their human rights. Google has had to meet concerns of some of its users, now that it’s able to track all searches and identify all new content uploaded daily. The search engine recently included a solution to delete and/or download any information users may not want tracked, whether from their search history of Gmail account.

Concerns may start to arise around Facebook’s mobile app, which enables users to take and post photos straight from it. However, if the app’s face verification automatically starts tagging the users in these photos as soon as they’re uploaded, users may feel trepidatious about posting them in the first place. Furthermore, Google has an extensive suite of mobile apps and owns the Android ecosystem, all of which could be easily integrated with image recognition. Google could integrate everything from Google Camera to Google Drive with image recognition to instantly tag photos on your mobile phone and in Google Cloud services. Overall, both companies should take stock in how users will view their apps if privacy concerns remain relevant.


While America leaves a cold, dark winter and starts to enjoy a warm, sunny spring, American upscale fashion retailer Nordstrom is ready to oblige fitness savvy shoppers. Nordstrom has marketed its workout-themed Pop-In @ Nordstrom Nike Women temporary shop through Vogue magazine’s mobile-friendly site. In between content on the site’s homepage, the click-through advertisements with floral backgrounds reminding viewers of the blossoming season, and incentivizing a call to action, “Play, Shop, Win” in a contest for Nike products.

The unique mobile marketing partnership between Nordstrom, a retailer of high-end designer brands, and Nike, an internationally recognized sportswear designer, will be sure to attract the attention of young shoppers. “Millennials are quickly becoming the top consumer of luxury goods and products,” said Melody Adhami, President and COO of Plastic Mobile. “As this group is inherently mobile, consuming and engaging with content on mobile is an expectation, not a luxury for this segment,” she said.

The marketing opportunity will appeal to Vogue’s fashion-savvy audience while promoting a timely product segment. The fashion and health conscious readers and consumers can enter a contest and subscribe to Nordstrom’s newsletter via email.

To wrap up, Melody commented “Nordstrom aligning this Pop-In campaign with Vogue allows them to reach their shared demographic with fitness and health being top of mind. Also leveraging mobile has given them better chances to connect with millennials, layering in a new target segment.”


Apple Watch

Plastic’s long awaited mobile apps for Apple Watch garnered a lot of attention. Both Pizza Pizza and were featured as launch day apps by Apple. Melody Adhami, President and COO at Plastic Mobile recently sat down with IT Business to provide some insight on exactly how these stellar apps came to be.

Designing for a revolutionary new platform may seem daunting at first, but it’s actually quite simple as Melody Adhami explains. First off Plastic Mobile sees Apple Watch apps falling into two basic categories:

  1. Companion apps:  These apps relay notifications and other information from your smartphone.
  2. Utility apps: These allow users to engage with the interface and complete a basic tasks. These apps are structured to provide standalone experiences apart from the smartphone apps.

Melody continued by clarifying the importance of broadening one’s digital offerings, for Pizza Pizza and “This is part of their offering, to be innovative, to be cutting edge,” she says. “They want to be first to market.”

Although Apple Watch is considered to be an extension of the smartphone, Melody reminds us that it has a unique set of opportunities and features “smart watch apps will have to keep functionality as simple as possible”. Looking at extending the functionality of the smartwatch Melody talked about what users may be willing to do with the device. “Buying and selling stocks off their watch, I don’t think so. But ordering a pizza? Sure!”

It seems straightforward, but Melody stresses that when entering the Apple Watch sphere brands must, “Think about what value you’re really able to offer on a person’s wrist and why that’s different from what you’re already doing. Not every task will be suitable for a form factor that’s measured in millimetres and strapped to a wrist.”



When we were lugging folders and papers around with our real estate agent in tow rushing from one door to the next, at some point we all thought to ourselves; “This is ridiculous.” So here at Plastic Mobile we set out to make it better, with Now you can check out what’s up for sale in your neighbourhood, and call the agent to make an appointment with a flick of a wrist. The app allows users to check out listings nearby, see details and call an agent right from the watch.

The Apple Watch app can perform a wide variety of functions including:

  • Check for nearby properties
  • View neighborhood demographics
  • Favorite properties
  • Create lists
  • View property details
  • Call a Realtor

As technology like the Apple Watch emerges we get a front row seat to the changing consumer behavior, and how prospective homebuyers plan their future.


img-responsive apple-watch-newsletter_2000-PP_1

In the midst of all the hullabaloo surrounding Apple Watch last week, you may have missed the release of Pizza Pizza’s Apple Watch app. So we just wanted to let you know that you can now order your favourite pizza straight from the wrist. Plastic Mobile is proud to have brought the first and only pizza ordering Apple Watch app to the world. Not to mention 1 of 2 food service apps available for Apple Watch…ever.

The Pizza Pizza Apple Watch app can perform a host of functions including:

  • Quick menu browsing
  • Pizza ordering
  • Payment
  • Delivery countdown
  • Place favorite or recent orders
  • Check club 11-11
  • Check gift card balance

“This is part of their offering, to be innovative, and cutting edge,” commented Melody Adhami, Plastic Mobile’s President and COO, on Apple Watch’s broadening of digital offerings. “The Pizza Pizza customer wants convenience and it doesn’t get more convenient than this.”

“Apple Watch represents the next wave of convenient solutions for our customers, and we are thrilled to be part of this evolution,” said Paul Goddard, President and Chief Executive Officer of Pizza Pizza Limited.