If you’re on Twitter you might soon notice new ads with “buy” buttons tagged; they’re Twitter’s new m-commerce advertisements. While the program only operates in the U.S. and can be seen by a “small percentage” of users, but it represents what could become a fundamental shift in the way we have come to know social networks.
With this new feature users can buy products that are advertised in their Twitter feed depending on what or who they follow. Using Stripe, an online payments provider, users will be able to pair their Twitter account to their Stripe account so that they only need to click the button without entering any personal information while on the social media platform. Twitter’s end goal is to create a more robust social network while generating sales, and they are not the only ones trying it out
Facebook has also started similar initiatives and Instagram has also made progress into this area as well. As these experiments slowly become features of each network, users will be able to purchase just about anything using only their feed and a single tap.
Could Twitter’s entry into mcommerce disrupt its social experience? Tweet us @Plasticmobile