Mobile is being increasingly sought after by marketers as a tool to extend campaign experiences to the palms of customers everywhere. In many cases, various brands have opted to develop a dedicated mobile app for their campaigns.
Campaign apps can often lead to exceptionally entertaining and engaging experiences. To get there, companies must consider several key elements when curating the app experience. They include:
Simplistic Messaging: Content should be simple, digestible and easy to understand. Mobile users don’t want to dig for information, instead they expect it to be presented to them, instantly.
Interactive: Mobile excels compared to other platforms as it presents an array of technologies that can be leveraged. Each technology has it’s own pros and cons that can be combined to create the perfect interactive mobile marketing experience.
Sticky Factor: Engagement drives success. The success of any mobile app can be attributed to the engagement it drives. Providing incentive or motivation for continued use of your app leads to engagement. Creating features that are “sticky” is what really brings users back.
Value: The value provided by your app needs to be clear to the user. If they can’t see the benefits for them it’s unlikely they will download it. With device storage space at a premium users will really be looking for ways to justify an app download.
Looking for more on campaign apps? We’ve attached our Mobile X report which features analysis on some of the most successful campaign apps and the biggest mobile trends this year.
Read more here.