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If you’re on Twitter you might soon notice new ads with “buy” buttons tagged; they’re Twitter’s new m-commerce advertisements. While the program only operates in the U.S. and can be seen by a “small percentage” of users, but it represents what could become a fundamental shift in the way we have come to know social networks.

With this new feature users can buy products that are advertised in their Twitter feed depending on what or who they follow. Using Stripe, an online payments provider, users will be able to pair their Twitter account to their Stripe account so that they only need to click the button without entering any personal information while on the social media platform. Twitter’s end goal is to create a more robust social network while generating sales, and they are not the only ones trying it out

Facebook has also started similar initiatives and Instagram has also made progress into this area as well. As these experiments slowly become features of each network, users will be able to purchase just about anything using only their feed and a single tap.

Could Twitter’s entry into mcommerce disrupt its social experience? Tweet us @Plasticmobile

Apple Watch

After a lot of speculation during the build up to the Sept 9th event, Apple didn’t disappoint with the launch of its first ever wearable device, the Apple Watch. Tim Cook did the honours of unveiling Apple’s new product, which was received with loud cheers and a standing ovation. Tim Cook raised his fist in jubilation, sporting a pure white band Apple Watch.

The Apple CEO emphasized how they “didn’t want to shrink the user interface” of the iPhone and “strap it on your wrist.” They aimed to create an iconic way to utilise the device like they had done with all their other breakthrough products, this time it was with a digital crown. The crown allows the user to navigate through the watch, within apps to zoom in and out, and even acts as the home button. The addition of the Digital Crown means the screen won’t be obstructed by a user’s fingers and navigation is more intuitive.

Kevin Lynch, VP of Technology, put the Watch through its paces and led the product demo. The integration of Apple Pay with the Apple Watch was applauded the loudest amongst all the Watch’s features. The Watch will be available with 3 different bands – durable elastic, leather, and stainless steel; as well as have different buckles. However, it will only be available for sale early 2015.

What was your highlight for today’s announcement? Tweet us at @PlasticMobile

Apple Pay

Apple introduced today its very own mobile payment product, Apple Pay. Eddie Cue, Senior VP of Internet Software and Services at Apple, introduced the much discussed payment feature. Apple Pay will be accessible through Passbook.

Users can add their credit cards to Passbook and make secure payments with the TouchID on the phone. The process reduces the threat of the user’s information being stolen since none of the user’s private information is stored on Apple Pay.

Each transaction has a unique number instead of the user’s credit card details. The feature will be available for use in October at select retailers, primarily with Walgreens, Macy’s, Duane Reade, Staples, Subway, and McDonald’s.

Be sure to check us out @PlasticMobile for live updates on the Apple launch event


iphone 6-

The much anticipated event was kicked of by Apple’s CEO, Tim Cook, who emphasised Apple’s vision with the iPhone 6 and how far the iPhone has come both in design and functionality since its introduction in 2007. He called iPhone 6 “the biggest advancement in the iPhone’s history” prior to introducing the iPhone 6 and its larger twin the  iPhone 6 Plus to the world.

Apple’s Phil Schiller, VP of Marketing, followed Tim Cook by breaking down every aspect of the new phone, iPhone 6 and iPhone 6 Plus.

iPhone 6 specs:

  • Retina HD display with ultra thin backlight

  • 4.7” screen size iPhone 6, 5.5” iPhone 6 Plus

  • 1334 x 7506 pixels iPhone 6, 1920 x 1080 pixels iPhone 6 Plus

  • 1 million pixels iPhone 6, over 2 million pixels iPhone 6 Plus

  • New 64-bit processor, the A8

  • Longer battery life – up to 80 hours of audio

  • 8MP iSight camera, with Focus Pixels which help stabilize your photo

One of the newest iPhone 6 features is the ability to make calls through Wifi if they have poor network connection. This means owners will no longer dread the dead zones in their home or offices as the iPhone will seamlessly transfer between connection types.

Prices for the iPhone 6 will begin at $199 on a two year contract, while iPhone 6 Plus will start at $299 on a two year contract

Be sure to check us out @PlasticMobile for live updates on the Apple launch event.



In preparation for their Kenzo loves Printemps pop-up store, Parisian fashion label, Kenzo, released an interactive mobile application to accompany the chic pop-up. Paired with beacon technology, the app allows users to take part in a competition for a chance to win a coveted Kenzo sweatshirt.

Plastic Mobile’s President & COO, Melody Adhami shared her thoughts with Luxury Daily on Kenzo’s viral growth initiative. “While enhancing the customer’s experience within their pop-up store, Kenzo is also successfully creating a sense of urgency with the high value incentive app and gamifying the shopping experience – a great strategy,” she said.

When asked about the likeliness of consumers to download the app, Melody identified the clear early adopters. “The contest definitely provides enough of an incentive and draw for existing Kenzo customers to download the app and engage with the brand” she said.

As for new users, Melody doesn’t believe that the competition provides enough of an incentive for customers not familiar with the brand to download the app.

What do you think? Check out the new Kenzo app and tweet us your comments @plasticmobile


Luxury fashion label Diane von Frustenberg has taken to developing video content in an effort to drive mobile engagement by way of video ads on tablets – which the user can swipe to view without having to exit the website. Luxury Daily asked our very own COO & President, Melody Adhami, for her thoughts on the brand’s strategy to engage more customers.

Melody agreed with the approach saying “Customers are ultimately looking for an interactive, quality experience from the brands they shop with. When it comes to smartphones vs. tablet experience, tablet often wins because brands have been able to best mimic this user journey,”

She rationalized the strategy saying “Given device behaviors and the video length of 30 seconds, it makes sense that DVF choose to incorporate the ad on tablet and a more actionable banner on smartphone.”

Melody also addressed the question of using video ads for mobile; stating that it requires a different approach and to not repurpose traditional television and desktop ads.

Thoughts? Head over to our twitter page and join in on the conversation @plasticmobile


It’s no doubt that we all spend a lot of time on our smartphones and in apps – from the time we wake up until we’re back in bed – and everything that happens in between. They are our source for everything, literally. So it comes to no surprise that recent comScore research reveals that the majority of time spent in digital media is now in mobile apps.

So, what do you need to know?

  • Mobile usage for accessing digital media (including apps and mobile web) combine for 60% of time spent, whereas desktop devices comprise of 40%

  • Amongst mobile usage, mobile apps are the major drivers for digital media. The report claims that users spend 7 out of 8 minutes on media consumption via mobile apps, which accounts to a grand total of 52%

  • Mobile app usage on smartphone is significantly higher at 88%, with the number one most popular app being Facebook, followed by Youtube

  • Last but not least, but nearly 60% of smartphone users use an app every single day

So, which apps can you not live without? Let us know on Twitter @plasticmobile


Luxury shopping app, Spring, launched last week to the reception of many shoppers and luxury brands, such as Oscar de la Renta, Tamara Mellon and Carolina Herrera. Spring is a new e- and m-commerce platform that allows associated brands the luxury (no pun intended!) of deciding when and what new products get posted.

Plastic Mobile’s President & COO, Melody Adhami shared her thoughts with Luxury Daily on the new platform. “Shoppers are now digital – whether that be through a branded Web site or mobile app, a department stores or flash sale e-tailers” she said, “Spring is simply one more channel for brands to connect with shoppers but with the added benefit of inventory control”.

In regards to whether or not Spring will catch on to luxury consumer’s phones, Melody believes it is dependant on the consumer. “Luxury consumers that would rather go directly to the brand’s own ecommerce website are usually brand loyalists and/or know exactly what they want,”.

However, “there are a lot of consumers that are simply browsers and are more likely to download an app like Spring to discover new brands and products.”

Had you had a chance to check out Spring yet? Let us know what you think by tweeting us @plasticmobile


Everybody is talking (about) Plastic Mobile! With school season right around the corner, SPC’s timely release of its renewed mobile app allows students to find more opportunities to save money. The redesigned mobile app has caught more than the attention of students, who are flocking to the Apple App Store, but it also has the media turning its heads.

Marketing Magazine spent time with Canada’s largest student loyalty program to discuss its new look and shift to a digital value proposition, as well as the creators of the app. SPC partnered with Plastic Mobile to develop an enhanced mobile app with an updated look which will align with the companies brand.

It’s time for back to school shopping with SPC! Tweet us what you think about the new SPC mobile app @plasticmobile


Not long ago user experience (UX) meant creating designs and the general look and feel of a website. Features were limited as internet connection speeds were much slower than what we know and expect today so design was kept to functional requirements. The practice today encompasess much more than design, with consideration to content as well as context and is for the most part led by user experience design experts. This means that not only do they have to design strategically, but also include the latest trends to ensure the digital experiences they create are both accessible and meaningful.

With the emergence of mobile, user experience practices were born out of a “shotgun” environment while designers all over the world tried to nail down what works and what doesn’t. The results landed on simplistic, responsive, and uniform design. The latest iteration of this trend is Material Design where content is layout out in a card based system for easy reading and navigation. Responsive design is also still making its rounds en mass as the mobile world introduces more screens of varying sizes, and content becomes even more of the focus. The aim of user experience now is trending towards accessibility and simplicity as these devices continue to diversify.

Technology is providing new and exciting ways to interact with the consumers and mobile has quickly taken center stage as the opportunity for highly personal connection to the end user are a marketers dream. MUX’ers otherwise know as one of Canada’s biggest Mobile User eXperience communities are getting together next week further explore the this fast paced evolution with 2 great speakers; Andrea Ong Pietkiewicz & Andrew Chak of Telus and TD Bank respectively. As supporters of the group we’d like to congratulate the group on 3 years of defining mobile user experience in our ecosystem. As the devices we use evolve, user experience design practices are evolving as well.