By Plastic Team on October 21, 2014
Plastic Mobile’s CEO Sep Seyedi, and Creative Director Jason Hyde sat down with Rob Woodbridge of Untether.tv to discuss Plastic’s Mobile Innovation Lab as well as updates in the world of mobile devices and how Plastic has helped the mobile space grow since the last interview three years ago.
All leading to the question of how the Innovation Lab has been helping brands keep ahead of trends in technology. The Lab as Jason describes it is “a place where our creative team and our hardware and software engineers can play together and come up with new things and experiences.” It’s a place that allows Plastic to create and develop new technologies, or a new application of existing technologies to benefit present and future clients.
The trio then discussed Hyphen, Plastic’s newest BLE (Bluetooth Low Energy) touchless payment and loyalty device, which allows retailers to accept payments and provide offers over BLE through existing (and old) POS systems. Hyphen requires minimal integration and with the advent of mobile wallets it has a wide range of uses, including capturing customer data. Coupled with bluetooth low energy technology, Hyphen can provide a variety of functions very easily.
Before Sep and Jason sign off they discuss wearables and the idea of creating a seamless connection between the user and their environment all while creating meaningful engagement with them. Sep goes on to share his excitement for more development of the Internet of Things (IoT) as the ability to make just about anything a smart device is not only just awesome, but interesting to imagine what kind of interactions can be formed around them.
Check out the full interview.