Although there are some heavy smartwatch competitors out there such as: Android Wear, Pebble and the Microsoft Band; still, over the past few months it’s become clear that Apple Watch is the most anticipated device of the year.
Thus far, the Apple Watch has sparked some concern and controversy from reviewers, but we’ll let their sales vouch for their validity. Between Apple’s discretion and industry whispers many are gearing up for an April 24th launch, however, pre-orders started April 10, 2015 in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US.
According to The Verge, having just stepped into the smartwatch game it is estimated that Apple already has a million+ units pre-ordered in the US, and over 2.3 million units globally. In order to put these sales into context; compared to the first generation of iPhone, where only sold 270,000 units were sold in the first 30 hours post launch, and the first iPad sold 300,000 in its first day. This first generation Apple product is already making history.
Those who are able get their hands on these luxurious devices can expect built-in Apps such as, Mail, iMessage, Apple Maps, Siri, iTunes, and Passbook, which are a minimum expectation of Apple users.
As for new apps, users focused on their health will be excited to see a wide range of apps dedicated to helping you take control of your health. Apple is looking forward to unveiling the built-in apps, Activity and Workout. However, there are a selection of brands highlighted on Apple’s preview of the Apple Watch App Store. You can check out, Nike + Running, Strava, Green Kitchen, Lifesum and Runtastic, to name a few.
Other apps we’re expecting to see include: Air Canada, Babbel, theScore, ESPN, Globe and Mail, Shazam, Invoice2go, Mint Personal Finance and Lutron Caséta.
The question here is; how do you plan on improving your users’ mobile experience? If smartwatch or wearable experiences haven’t been on your mobile roadmap, they certainly will be now. We can expect to see more Apple Watch apps flooding the market, sooner than later. Everyone seems to want to get in on the smartwatch action and frankly, we’re excited to be a part of the fun.
Stay tuned for more updates in the smartwatch sphere.