By Plastic Team on October 20, 2014
French fashion brand, Le Monde D’Hermès, teamed up with Mrzyk and Moriceau for its fall-winter 2014 digital magazine edition. The app features many interactive and animated features designed by the artistic duo to portray a more fun and whimsical content experience.
Plastic’s COO & President, Melody Adhami, had a chance to play with the app and comment on the design and strategy with Luxury Daily and said “It is refreshing! Mobile users interact with plenty of apps daily with similar UI designs. Having a UI such as the Hermès app certainly stands out and creates a memorable experience.”
The article states that the app doesn’t showcase the brand’s apparel, however it does create a unique user experience. Users can interact with each shape on the screen which leads them to a new magazine page with more animations.
Despite the unique approach to launching its fall-winter magazine edition, Melody noted that “While the cartoons may be aimed at captivating the younger, and more mobile savvy demographic, it may be a little confusing for the rest of the brand’s following.”
As a consumer, does the Le Monde D’Hermès app entice you into purchasing their magazine? Tweet us @plasticmobile