With any service that deals directly with customers, providing easily accessible information about products and services is a top priority. Specifically in the hydro space, providing consumers with a mobile optimized experience has bolstered convenience to all sorts of information – from tracking usage, viewing monthly bills and making payments.
Outside these obvious features and functionalities, what are other things customers would appreciate from hydro companies looking to go mobile?
Below are three considerations that may not be on your radar.
For one, the growth in environmentally conscious consumers and continued need for energy conservation awareness. Educate residential and commercial customers on how they can work towards conserving energy by providing tips, online tools to manage use and awareness on incentives. An added bonus? Going mobile saves on the cost and waste of paper.
Another consideration is providing a channel where hydro companies can communicate with customers on outages. Whether it be reporting, tracking or status updates – providing this information in one accessible area is an easy way to keep customers in the know, especially if time is an issue. Another added bonus? Cut down on call centre costs with the efficiencies and centralization of information online.
Customers respond far better to a familiar, simplified experience than an outlandish design and content. Keep in mind that the information should be easily found, read and understood. If they can access company information, product detail, payment options, etc., all within a single experience, satisfaction is guaranteed.
The fact of the matter is, mobile allows every brand the opportunity to to reach their consumers relatively easily, but think outside the box and take advantage of the of the platform to provide the best possible experience.