As a Director of Strategy at Plastic, Parisa Durrani plays a pivotal role in developing mobile strategies that not only help brands maintain their position as leaders in their space, but also addresses and solves their business challenges. When she is not strategizing top brands into their mobile future, Parisa is sharing her wisdom on stage at technology and marketing conferences. Not one to shy away from speaking to large crowds, Parisa mastered the art of communication in her 3-year tenure with the Canadian Broadcasting Corporation, CBC, where she worked as an Associate Producer. Parisa completed her Masters Degree at Northwestern University’s in Chicago, Illinois. Her venture into the world of digital strategy began with the Chicago Bulls as a Strategic Marketing Coordinator where she laid the foundation for the launch of the new Chicago Bulls website.