Melody Adhami has been named the new CEO of Havas Canada as the agency goes to market as a “digital-first creative experience consultancy.”

A part of the decision was Havas Creative North America chairman and CEO Paul Marobella.
“Her goal is to bring together the digital and mobile capabilities in Havas Canada and [to] go to market as a digital-first creative experience consultancy with creative at the core of the offering,” Marobella says. “Over the past five years or so, we’ve been building a really powerful digital and creative experience capability in both Toronto and Montreal. One of the ways we built that was by acquiring Plastic Mobile. Melody’s success in growing that business showed us that having a digital leader at the helm of our creative offering in Canada was the right way for us to go.”

Read the full announcement from our friends at Strategy here.