Parisa Durrani Shares Mobile Insights with Strategists of Tomorrow

By July 21, 2016 No Comments


While most university students are off on their summer vacations, a captive group of inquisitive minds was on hand Tuesday night at the University of Toronto to hear our own Director of Mobile Strategy, Parisa Durrani, deliver a guest lecture. For the Foundation of Digital Communications Strategy and Social Media students, Parisa was able to give them a first hand account of what factors go into curating a successful mobile strategy. She covered topics from “what do you need to know about an organization before creating a strategy?” to “how do you know what feature sets will work for an app?” and “is one app enough?”

It also gave the students the opportunity to ask her about her career path which has taken her from jobs with the CBC and Chicago Bulls, to her current role at Plastic. Parisa always has an ear to the pulse of what consumers are looking for in mobile apps, and being able to hear from the future minds of the industry offered her a fresh outlook on where mobile is heading.

Parisa would like to thank Donna Papacosta, and University of Toronto for allowing her to share her insights and experiences with the class.