A few weeks back, Plastic’s CEO, Sep Seyedi, was attending WWDC 2012 and sent an email to us here at the office recommending we checkout a specific application. Right away, I knew it was going to be something great because Sep wouldn’t waste our time with anything less than fantastic.
National Geo’s Parks in an App
National Parks has all the elements of a great app. It is beautifully designed, easy to learn and use, and the attention to detail is impeccable. It also offers substantial amounts of functionality for those want it. However, what impressed me most about this app was its clean, intuitive and uncluttered UI, coupled with its cool transitions and animations. Not to mention the stunning photos that utilize the iPhone’s retina display.
This app is perfect for those who want to plan their next great camping trip. Users are given all the basic park info that is necessary to plan a getaway to any of the 20 most visited national parks in the United States.
This includes information on how to get there, when to go, entrance fees, special advisories and of course the parks contact info. Users are also given weather conditions (current and a five-day forecast), stats about the park (number of annual visitors and park size) and some amazing photos of the scenery.
Additional information is available in the form of park guides, which users can purchase in app. The first guide is free of charge and subsequent guides cost anywhere from $0.99 – $1.99. With the guides users get additional photos, park secrets, suggestions of what to see, what to do and photo tips.
Photo tips are a great feature of this app. The National Geographic Society is known for amazing photography and now, with this app, users get all the information they need to snap their own masterpieces.
With the photo tips, users get the location (GPS coordinates), time of day, camera details and difficulty levels for each individual photo. They also get an overview and some fairly detailed instructions from the actual photographer who took that particular photo.
All in all, National Parks delivers a great mobile app experience. It offers a bunch of features wrapped in a very pretty package and believe it has a little something for everyone.
Granted, not all people are into camping and the outdoors. However, most people do appreciate the beauty of nature, and some people, myself included, value the beauty of a great app.
I have discussed this app with some colleagues and, as people who truly appreciate great design, attention to detail and great usability, we know that those elements are extremely important to producing a great experience for the end user and we all agree that the Apple Design Award was well deserved